The Betty Blog

Where association executives learn about the intelligence, insights, and impact AI has in the world we live in.

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What I’ve Learned (and Unlearned) Since Joining Betty

What I’ve Learned (and Unlearned) Since Joining Betty

Jordan Faiferlick · Apr 22, 2026 9:22:12 AM

How to Prove the ROI of Your AI Assistant to Your Board

How to Prove the ROI of Your AI Assistant to Your Board

Anna Eaton · Apr 15, 2026 10:08:12 AM

Content Sources 101

Content Sources 101

Sanjit Reddy · Apr 6, 2026 12:12:46 PM

What Type of Support Do You Deserve After Your AI Assistant Goes Live?

What Type of Support Do You Deserve After Your AI Assistant Goes Live?

Tracy Barkley · Mar 30, 2026 8:53:48 AM

What Happens When Your Whole Team Learns to Vibe Code?

What Happens When Your Whole Team Learns to Vibe Code?

Marcus Duhon · Mar 23, 2026 10:36:34 AM

5 Things to Validate in an AI Assistant Demo

5 Things to Validate in an AI Assistant Demo

Sam Will · Mar 16, 2026 9:20:41 AM

Success Out of Serendipity: Mimo®’s Journey to Recognizable Brand

Andrea Holovach · Feb 26, 2026 10:26:29 AM

Knowledge Is a Verb

Knowledge Is a Verb

Thomas Altman · Feb 23, 2026 2:04:58 PM

Raising the Ceiling: Model Advancement and Knowledge Per Second

Raising the Ceiling: Model Advancement and Knowledge Per Second

Topher Hunnewell · Feb 19, 2026 8:42:30 AM

What If You Knew What Every Member Wanted?

What If You Knew What Every Member Wanted?

Brittany Lancor · Feb 16, 2026 11:31:07 AM

Product Updates: Smarter Models, Better Tracking, More User Control

Product Updates: Smarter Models, Better Tracking, More User Control

Dray McFarlane · Feb 12, 2026 12:24:10 PM

From Launch to Lasting Value: Driving Betty Adoption in 90 Days

From Launch to Lasting Value: Driving Betty Adoption in 90 Days

Emily Stamm · Feb 10, 2026 12:31:49 PM

From Experimentation to Impact: Why Some Associations Are Getting Real Results from AI and Others Are Still Stuck

From Experimentation to Impact: Why Some Associations Are Getting Real Results from AI and Others Are Still Stuck

Avi S. Olitzky · Feb 3, 2026 5:23:48 PM

What Member Conversations Reveal That Traditional Analytics Miss

What Member Conversations Reveal That Traditional Analytics Miss

Johanna Gundlach · Jan 27, 2026 1:48:12 PM

The 3 Decisions to Make Before You Shop for an Association AI Assistant

The 3 Decisions to Make Before You Shop for an Association AI Assistant

Rob Barnes · Jan 21, 2026 8:56:56 AM

What Happens After You Sign: Your Week One Kickoff Checklist

What Happens After You Sign: Your Week One Kickoff Checklist

Scott Cordell · Jan 12, 2026 1:01:21 PM

The Psychology of Trust in AI Assistants

The Psychology of Trust in AI Assistants

Anna Eaton · Jan 5, 2026 12:07:32 PM

From Kickoff to Launch in 90 Days: The Real Story Behind Fast Betty Implementations

From Kickoff to Launch in 90 Days: The Real Story Behind Fast Betty Implementations

Marcus Duhon · Dec 29, 2025 9:44:38 AM

AI in Action: How MHA Uses AI to Navigate Housing Law

AI in Action: How MHA Uses AI to Navigate Housing Law

Betty · Dec 23, 2025 4:21:05 PM

How Associations Are Monetizing Their AI Assistants

How Associations Are Monetizing Their AI Assistants

Tracy Barkley · Dec 23, 2025 10:50:32 AM

Product Updates: Content Management Controls, Smarter Date Filtering, and More.

Product Updates: Content Management Controls, Smarter Date Filtering, and More.

Dray McFarlane · Dec 19, 2025 11:09:51 AM

AI in Action: How AGRiP Uses Betty (Poppi) to Share Industry Knowledge at Scale

AI in Action: How AGRiP Uses Betty (Poppi) to Share Industry Knowledge at Scale

Betty · Dec 14, 2025 6:31:50 PM

From Chatbot to AI Assistant: What’s the Real Difference?

From Chatbot to AI Assistant: What’s the Real Difference?

Sam Will · Dec 5, 2025 9:59:22 AM

The Chasm Moment for AI in Associations

The Chasm Moment for AI in Associations

Thomas Altman · Nov 24, 2025 11:45:31 AM

The Three AI Use Cases Every Association Should Plan For

The Three AI Use Cases Every Association Should Plan For

Emily Stamm · Nov 14, 2025 3:46:22 PM

How to Measure Success with Betty

How to Measure Success with Betty

Topher Hunnewell · Nov 13, 2025 12:33:07 PM

Who Powers Betty?

Who Powers Betty?

Dray McFarlane · Nov 11, 2025 1:15:07 PM

How WPI’s WooPI Is Empowering the Global Water Workforce

How WPI’s WooPI Is Empowering the Global Water Workforce

Betty · Nov 4, 2025 12:00:01 AM

How Terralex is Transforming Legal Knowledge Access with AI

How Terralex is Transforming Legal Knowledge Access with AI

Betty · Oct 28, 2025 5:00:00 AM

Why Building Your Association's AI Assistant Costs More Than You Think

Why Building Your Association's AI Assistant Costs More Than You Think

Rob Barnes · Oct 27, 2025 12:29:49 PM

Product Updates: INSIGHTS Portal, Uploading Content, and Widget Enhancements

Product Updates: INSIGHTS Portal, Uploading Content, and Widget Enhancements

Dray McFarlane · Oct 20, 2025 11:33:58 AM

From Knowledge to Value: How Associations Can Empower Their Members

From Knowledge to Value: How Associations Can Empower Their Members

Scott Cordell · Oct 15, 2025 9:28:26 AM

Betty: The Only Product That Appreciates in Value

Betty: The Only Product That Appreciates in Value

Jeff Miller (ADIA) · Oct 10, 2025 11:19:41 AM

Customizing Your AI Assistant with Betty

Customizing Your AI Assistant with Betty

Anna Eaton · Oct 7, 2025 3:56:44 PM

How Betty Reports Valuable Insights

How Betty Reports Valuable Insights

Sanjit Reddy · Oct 3, 2025 3:46:04 PM

Have You Tried Asking Customer Service Betty?

Have You Tried Asking Customer Service Betty?

Tracy Barkley · Sep 30, 2025 5:24:39 PM

How Betty Learns Your Content

How Betty Learns Your Content

Marcus Duhon · Sep 30, 2025 4:32:35 PM

MIT Says 95% of AI Projects Fail. Here is the Hidden Roadmap to ROI

MIT Says 95% of AI Projects Fail. Here is the Hidden Roadmap to ROI

Thomas Altman · Sep 16, 2025 12:22:40 PM

One Year at Betty AI: From Conversations to Action

One Year at Betty AI: From Conversations to Action

Emily Stamm · Sep 12, 2025 2:46:50 PM

Betty INSIGHTS Live: How Associations Turn AI Conversations Into Action

Betty INSIGHTS Live: How Associations Turn AI Conversations Into Action

Emily Stamm · Sep 4, 2025 12:30:44 PM

Bettys in the Media, Making Their Mark

Bettys in the Media, Making Their Mark

Betty · Sep 2, 2025 3:18:57 PM

Agents in AI: What They Mean for Associations (and How Betty Delivers Real Value)

Agents in AI: What They Mean for Associations (and How Betty Delivers Real Value)

Topher Hunnewell · Aug 26, 2025 4:59:39 PM

The Weight of More (and what's coming soon for Betty)

The Weight of More (and what's coming soon for Betty)

Dray McFarlane · Aug 23, 2025 9:11:01 PM

How MTI's Betty is Leading Its Industry into the Future

How MTI's Betty is Leading Its Industry into the Future

Betty · Aug 15, 2025 4:27:19 PM

I Kept Asking: “Why Even Become a Member?”

I Kept Asking: “Why Even Become a Member?”

Anna Eaton · Aug 4, 2025 12:05:08 PM

From Content Chaos to Clarity: How to Structure Your Knowledge for AI Success

From Content Chaos to Clarity: How to Structure Your Knowledge for AI Success

Thomas Madden · Jul 27, 2025 8:00:00 AM

Celebrating My First Year at Betty

Celebrating My First Year at Betty

Thomas Madden · Jul 23, 2025 12:18:43 PM

How Betty Transforms Association Work Through Dialogue

How Betty Transforms Association Work Through Dialogue

Thomas Altman · Jul 15, 2025 8:00:00 AM

The Missing Piece in AI Adoption: Organizational Culture

The Missing Piece in AI Adoption: Organizational Culture

Marcus Duhon · Jul 7, 2025 11:23:20 AM

Rethinking Tech for the Long Term

Rethinking Tech for the Long Term

Betty · Jun 27, 2025 7:00:00 AM

Measuring the Impact of AI: How Associations Can Evaluate the True Value of AI Solutions

Measuring the Impact of AI: How Associations Can Evaluate the True Value of AI Solutions

Emily Stamm · Jun 24, 2025 12:24:41 PM

How Larger Context Windows Are Unlocking the Next Generation of AI Applications

How Larger Context Windows Are Unlocking the Next Generation of AI Applications

Topher Hunnewell · Jun 24, 2025 8:00:00 AM

3 Ways To Win With Your Knowledge Assistant

3 Ways To Win With Your Knowledge Assistant

Betty · Jun 23, 2025 8:30:00 AM

Personalization That Resonates and Mapping Better Member Journeys

Personalization That Resonates and Mapping Better Member Journeys

Betty · Jun 20, 2025 7:00:00 AM

The Effectiveness of a Specialized AI Assistant for Your Association and Its Members

The Effectiveness of a Specialized AI Assistant for Your Association and Its Members

Rob Barnes · Jun 17, 2025 8:00:00 AM

SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know

SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know

Betty · Jun 13, 2025 7:00:01 AM

How To Turn Your Content Into Daily Value: The Association Knowledge Cycle Explained

How To Turn Your Content Into Daily Value: The Association Knowledge Cycle Explained

Betty · Jun 11, 2025 7:15:00 AM

Moving from Curiosity to Implementation: A Step by Step Guide

Moving from Curiosity to Implementation: A Step by Step Guide

Betty · Jun 6, 2025 8:00:00 AM

From Awareness to Action: How Associations Can Responsibly Embrace AI

From Awareness to Action: How Associations Can Responsibly Embrace AI

Grazia Yaeger · Jun 5, 2025 11:24:12 AM

What Is Your Favorite Language Model?

What Is Your Favorite Language Model?

Dray McFarlane · May 28, 2025 12:09:42 PM

What Could Happen When Associations Give AI a Job

What Could Happen When Associations Give AI a Job

Betty · May 25, 2025 10:30:00 AM

Unlock Your Association's Value in 4 Steps

Unlock Your Association's Value in 4 Steps

Betty · May 21, 2025 9:26:21 AM

What Your Members Are Really Saying: Using AI to Surface Strategic Insights

What Your Members Are Really Saying: Using AI to Surface Strategic Insights

Johanna Gundlach · May 8, 2025 12:53:35 PM

We Asked Our Own AI the Hard Questions (Here’s What Happened)

We Asked Our Own AI the Hard Questions (Here’s What Happened)

Anna Eaton · Apr 29, 2025 4:03:40 PM

Unlocking High Agency: Why Associations Need New Narratives, Not New Tasks

Unlocking High Agency: Why Associations Need New Narratives, Not New Tasks

Thomas Altman · Apr 23, 2025 9:10:35 AM

Halmyre blog post

Navigating the AI Frontier: A Framework for Resilient Associations

Halmyre · Apr 21, 2025 1:47:04 PM

The AI Tool That Changes Everything About How You Prove Your Value

The AI Tool That Changes Everything About How You Prove Your Value

Thomas Madden · Feb 25, 2025 4:29:31 PM

The Newest Tactic For Increasing Engagement

The Newest Tactic For Increasing Engagement

Thomas Altman · Feb 11, 2025 6:00:00 AM

How to Develop a Comprehensive AI Policy for Associations

How to Develop a Comprehensive AI Policy for Associations

Johanna Gundlach · Dec 9, 2024 2:58:11 PM

AI Readiness: Top 5 Barriers and How to Overcome Them

AI Readiness: Top 5 Barriers and How to Overcome Them

Johanna Gundlach · Dec 6, 2024 9:37:06 AM

Language as Technology: How Associations and AI Are Co-Creating Knowledge

Language as Technology: How Associations and AI Are Co-Creating Knowledge

Thomas Altman · Dec 2, 2024 3:28:21 PM

Using AI for AI's Sake

Using AI for AI's Sake

Dray McFarlane · Nov 11, 2024 11:30:55 AM

Association Executives Don’t Need More Data; They Need Insights

Association Executives Don’t Need More Data; They Need Insights

Rob Barnes · Nov 5, 2024 4:02:44 PM

Accelerating Member Success with AI-Driven Innovations

Accelerating Member Success with AI-Driven Innovations

Emily Stamm · Oct 22, 2024 2:41:18 PM

From AI Skeptic to Advocate: How Betty is Transforming Association Content Discovery

From AI Skeptic to Advocate: How Betty is Transforming Association Content Discovery

Thomas Madden · Oct 9, 2024 7:44:52 AM

Unlocking the Network Effect: How AI Transforms Association Knowledge Management

Unlocking the Network Effect: How AI Transforms Association Knowledge Management

Rob Barnes · Oct 4, 2024 11:11:34 AM

Sam's Summer Series: Part 2

Sam's Summer Series: Part 2

Sam Will · Oct 4, 2024 11:10:58 AM

Unleashing Creativity with AI Generated Sci-Fi Stories

Unleashing Creativity with AI Generated Sci-Fi Stories

Johanna Gundlach · Jun 28, 2024 10:46:39 AM

Expanding the Space of Ideas: How AI Can Accelerate Innovation in Associations

Expanding the Space of Ideas: How AI Can Accelerate Innovation in Associations

Johanna Gundlach · Jun 27, 2024 9:11:43 AM

Sam's Summer Series: Part 1

Sam's Summer Series: Part 1

Sam Will · Jun 17, 2024 9:41:42 AM

Breaking the Vicious Cycle: How AI Transforms Knowledge Management for Associations

Breaking the Vicious Cycle: How AI Transforms Knowledge Management for Associations

Thomas Altman · May 30, 2024 12:05:56 PM

How Smart Does My AI Need to Be?

How Smart Does My AI Need to Be?

Dray McFarlane · May 28, 2024 7:46:18 PM

Leveraging AI to Advance Your Mission: Practical Examples With Betty Bot

Leveraging AI to Advance Your Mission: Practical Examples With Betty Bot

Thomas Altman · May 6, 2024 5:30:46 PM

Harnessing AI: Tailoring Language Models

Harnessing AI: Tailoring Language Models

Dray McFarlane · Apr 30, 2024 1:50:51 PM

5 Strategies to Maximize Revenue Opportunities with Generative AI

5 Strategies to Maximize Revenue Opportunities with Generative AI

Rob Barnes · Apr 23, 2024 5:30:03 PM

Navigating the Promise and Pitfalls of AI

Navigating the Promise and Pitfalls of AI

Johanna Gundlach · Apr 16, 2024 11:41:52 AM

Mastering the Art of Prompt Engineering

Mastering the Art of Prompt Engineering

Thomas Altman · Apr 9, 2024 10:21:13 AM

From Rigid Structures to Fluid Intelligence: The Fall of Taxonomies and the Rise of AI

From Rigid Structures to Fluid Intelligence: The Fall of Taxonomies and the Rise of AI

Dray McFarlane · Apr 5, 2024 8:31:58 AM

The Power of AI: How Artificial Intelligence Can Transform Member Engagement

The Power of AI: How Artificial Intelligence Can Transform Member Engagement

Thomas Altman · Apr 1, 2024 10:20:17 AM

Beyond Search: Is Your Association Website a Step Behind?

Beyond Search: Is Your Association Website a Step Behind?

Amith Nagarajan · Mar 26, 2024 9:06:06 AM

Building AI Literacy through a Culture of Learning

Building AI Literacy through a Culture of Learning

Johanna Gundlach · Mar 20, 2024 6:29:45 PM

Inside Scoop: The Association Knowledge Cycle Demystified

Inside Scoop: The Association Knowledge Cycle Demystified

Rob Barnes · Jan 13, 2024 11:44:05 PM

MRAA Introduces AI-Powered Content Delivery

MRAA Introduces AI-Powered Content Delivery

Betty Bot · Dec 7, 2023 8:55:57 AM

Why Choose Me, Betty Bot, Over Standard or “Custom” Chatbots? Unveiling the Knowledge Advantage for Associations

Why Choose Me, Betty Bot, Over Standard or “Custom” Chatbots? Unveiling the Knowledge Advantage for Associations

Rob Barnes · Dec 5, 2023 8:52:12 AM

Betty Bot: How a Spirit of Innovation Shaped a Brand

Becky Breeden · Mar 6, 2023 10:46:36 AM