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Where association executives learn about the intelligence, insights, and impact AI has in the world we live in.

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What I’ve Learned (and Unlearned) Since Joining Betty

What I’ve Learned (and Unlearned) Since Joining Betty

Jordan Faiferlick · Apr 22, 2026 9:22:12 AM

How to Prove the ROI of Your AI Assistant to Your Board

How to Prove the ROI of Your AI Assistant to Your Board

Anna Eaton · Apr 15, 2026 10:08:12 AM

Content Sources 101

Content Sources 101

Sanjit Reddy · Apr 6, 2026 12:12:46 PM

What Type of Support Do You Deserve After Your AI Assistant Goes Live?

What Type of Support Do You Deserve After Your AI Assistant Goes Live?

Tracy Barkley · Mar 30, 2026 8:53:48 AM

What Happens When Your Whole Team Learns to Vibe Code?

What Happens When Your Whole Team Learns to Vibe Code?

Marcus Duhon · Mar 23, 2026 10:36:34 AM

5 Things to Validate in an AI Assistant Demo

5 Things to Validate in an AI Assistant Demo

Sam Will · Mar 16, 2026 9:20:41 AM

Success Out of Serendipity: Mimo®’s Journey to Recognizable Brand

Andrea Holovach · Feb 26, 2026 10:26:29 AM

Knowledge Is a Verb

Knowledge Is a Verb

Thomas Altman · Feb 23, 2026 2:04:58 PM

Raising the Ceiling: Model Advancement and Knowledge Per Second

Raising the Ceiling: Model Advancement and Knowledge Per Second

Topher Hunnewell · Feb 19, 2026 8:42:30 AM

From Launch to Lasting Value: Driving Betty Adoption in 90 Days

From Launch to Lasting Value: Driving Betty Adoption in 90 Days

Emily Stamm · Feb 10, 2026 12:31:49 PM

What Member Conversations Reveal That Traditional Analytics Miss

What Member Conversations Reveal That Traditional Analytics Miss

Johanna Gundlach · Jan 27, 2026 1:48:12 PM

The 3 Decisions to Make Before You Shop for an Association AI Assistant

The 3 Decisions to Make Before You Shop for an Association AI Assistant

Rob Barnes · Jan 21, 2026 8:56:56 AM

What Happens After You Sign: Your Week One Kickoff Checklist

What Happens After You Sign: Your Week One Kickoff Checklist

Scott Cordell · Jan 12, 2026 1:01:21 PM

The Psychology of Trust in AI Assistants

The Psychology of Trust in AI Assistants

Anna Eaton · Jan 5, 2026 12:07:32 PM

From Kickoff to Launch in 90 Days: The Real Story Behind Fast Betty Implementations

From Kickoff to Launch in 90 Days: The Real Story Behind Fast Betty Implementations

Marcus Duhon · Dec 29, 2025 9:44:38 AM

AI in Action: How MHA Uses AI to Navigate Housing Law

AI in Action: How MHA Uses AI to Navigate Housing Law

Betty · Dec 23, 2025 4:21:05 PM

How Associations Are Monetizing Their AI Assistants

How Associations Are Monetizing Their AI Assistants

Tracy Barkley · Dec 23, 2025 10:50:32 AM

AI in Action: How AGRiP Uses Betty (Poppi) to Share Industry Knowledge at Scale

AI in Action: How AGRiP Uses Betty (Poppi) to Share Industry Knowledge at Scale

Betty · Dec 14, 2025 6:31:50 PM

From Chatbot to AI Assistant: What’s the Real Difference?

From Chatbot to AI Assistant: What’s the Real Difference?

Sam Will · Dec 5, 2025 9:59:22 AM

The Chasm Moment for AI in Associations

The Chasm Moment for AI in Associations

Thomas Altman · Nov 24, 2025 11:45:31 AM

The Three AI Use Cases Every Association Should Plan For

The Three AI Use Cases Every Association Should Plan For

Emily Stamm · Nov 14, 2025 3:46:22 PM

How to Measure Success with Betty

How to Measure Success with Betty

Topher Hunnewell · Nov 13, 2025 12:33:07 PM

Who Powers Betty?

Who Powers Betty?

Dray McFarlane · Nov 11, 2025 1:15:07 PM

How WPI’s WooPI Is Empowering the Global Water Workforce

How WPI’s WooPI Is Empowering the Global Water Workforce

Betty · Nov 4, 2025 12:00:01 AM

How Terralex is Transforming Legal Knowledge Access with AI

How Terralex is Transforming Legal Knowledge Access with AI

Betty · Oct 28, 2025 5:00:00 AM

Why Building Your Association's AI Assistant Costs More Than You Think

Why Building Your Association's AI Assistant Costs More Than You Think

Rob Barnes · Oct 27, 2025 12:29:49 PM

From Knowledge to Value: How Associations Can Empower Their Members

From Knowledge to Value: How Associations Can Empower Their Members

Scott Cordell · Oct 15, 2025 9:28:26 AM

Betty: The Only Product That Appreciates in Value

Betty: The Only Product That Appreciates in Value

Jeff Miller (ADIA) · Oct 10, 2025 11:19:41 AM

Customizing Your AI Assistant with Betty

Customizing Your AI Assistant with Betty

Anna Eaton · Oct 7, 2025 3:56:44 PM

How Betty Learns Your Content

How Betty Learns Your Content

Marcus Duhon · Sep 30, 2025 4:32:35 PM

One Year at Betty AI: From Conversations to Action

One Year at Betty AI: From Conversations to Action

Emily Stamm · Sep 12, 2025 2:46:50 PM

Bettys in the Media, Making Their Mark

Bettys in the Media, Making Their Mark

Betty · Sep 2, 2025 3:18:57 PM

How MTI's Betty is Leading Its Industry into the Future

How MTI's Betty is Leading Its Industry into the Future

Betty · Aug 15, 2025 4:27:19 PM

I Kept Asking: “Why Even Become a Member?”

I Kept Asking: “Why Even Become a Member?”

Anna Eaton · Aug 4, 2025 12:05:08 PM

How Betty Transforms Association Work Through Dialogue

How Betty Transforms Association Work Through Dialogue

Thomas Altman · Jul 15, 2025 8:00:00 AM

Rethinking Tech for the Long Term

Rethinking Tech for the Long Term

Betty · Jun 27, 2025 7:00:00 AM

How Larger Context Windows Are Unlocking the Next Generation of AI Applications

How Larger Context Windows Are Unlocking the Next Generation of AI Applications

Topher Hunnewell · Jun 24, 2025 8:00:00 AM

Personalization That Resonates and Mapping Better Member Journeys

Personalization That Resonates and Mapping Better Member Journeys

Betty · Jun 20, 2025 7:00:00 AM

The Effectiveness of a Specialized AI Assistant for Your Association and Its Members

The Effectiveness of a Specialized AI Assistant for Your Association and Its Members

Rob Barnes · Jun 17, 2025 8:00:00 AM

SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know

SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know

Betty · Jun 13, 2025 7:00:01 AM

Moving from Curiosity to Implementation: A Step by Step Guide

Moving from Curiosity to Implementation: A Step by Step Guide

Betty · Jun 6, 2025 8:00:00 AM

We Asked Our Own AI the Hard Questions (Here’s What Happened)

We Asked Our Own AI the Hard Questions (Here’s What Happened)

Anna Eaton · Apr 29, 2025 4:03:40 PM

Unlocking High Agency: Why Associations Need New Narratives, Not New Tasks

Unlocking High Agency: Why Associations Need New Narratives, Not New Tasks

Thomas Altman · Apr 23, 2025 9:10:35 AM

Halmyre blog post

Navigating the AI Frontier: A Framework for Resilient Associations

Halmyre · Apr 21, 2025 1:47:04 PM

If You’re Waiting on AI, You’re Already Behind

Member Engagement

If You’re Waiting on AI, You’re Already Behind

Topher Hunnewell · Apr 17, 2025 12:32:03 PM

4 ways you should be using AI right now

Member Engagement

4 Ways Your Association Should Be Using AI Right Now

Emily Stamm · Apr 9, 2025 9:46:44 AM

Is Your Association Ready For AI?

Member Engagement

Is Your Association Ready For AI?

Dray McFarlane · Apr 1, 2025 3:35:27 PM

Knowledge Network

Member Engagement

Unlocking the Network Effect: How AI Transforms Association Knowledge Management

Rob Barnes · Mar 24, 2025 9:33:22 AM

Associations: The OG Influencers (And Why They Should Lead the AI Charge)

Member Engagement

Associations: The OG Influencers & Why They Should Lead the AI Charge

Johanna Gundlach · Mar 10, 2025 2:12:44 PM

How to Never Run Out of Content Ideas

Member Engagement

How to Never Run Out of Content Ideas

Anna Eaton · Mar 4, 2025 4:28:08 PM

The Newest Tactic For Increasing Engagement

The Newest Tactic For Increasing Engagement

Thomas Altman · Feb 11, 2025 6:00:00 AM

Member Engagement

From Client to Employee: Why I Made The Jump

Anna Eaton · Jan 28, 2025 7:44:16 AM

Leveraging AI to Advance Your Mission: Practical Examples With Betty Bot

Leveraging AI to Advance Your Mission: Practical Examples With Betty Bot

Thomas Altman · May 6, 2024 5:30:46 PM

The Power of AI: How Artificial Intelligence Can Transform Member Engagement

The Power of AI: How Artificial Intelligence Can Transform Member Engagement

Thomas Altman · Apr 1, 2024 10:20:17 AM

Beyond Search: Is Your Association Website a Step Behind?

Beyond Search: Is Your Association Website a Step Behind?

Amith Nagarajan · Mar 26, 2024 9:06:06 AM

Building AI Literacy through a Culture of Learning

Building AI Literacy through a Culture of Learning

Johanna Gundlach · Mar 20, 2024 6:29:45 PM

How Betty Bot Transforms Digital Communication Beyond 'Contact Us'

How Betty Bot Transforms Digital Communication Beyond 'Contact Us'

Johanna Gundlach · Mar 8, 2024 11:22:00 AM

Navigating the Digital Seas: Betty Bot to the Rescue

Member Engagement

Navigating the Digital Seas: Betty Bot to the Rescue

Betty Bot · Dec 12, 2023 1:18:39 PM

MRAA Introduces AI-Powered Content Delivery

MRAA Introduces AI-Powered Content Delivery

Betty Bot · Dec 7, 2023 8:55:57 AM

Why AI-Enabled Chat is the Ultimate Tool for Creating an Effective Conversational Marketing Strategy

Why AI-Enabled Chat is the Ultimate Tool for Creating an Effective Conversational Marketing Strategy

Rob Barnes · May 8, 2023 10:24:56 AM

AI-Enabled Chatbots vs. Traditional Chatbots: What's the Difference?

AI-Enabled Chatbots vs. Traditional Chatbots: What's the Difference?

Rob Barnes · Feb 28, 2023 1:37:45 PM