The Betty Blog
Where association executives learn about the intelligence, insights, and impact AI has in the world we live in.
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Your AI Assistant Won't Market Itself
Race-Ready or Just Fast? 6 Questions to Ask EVERY AI Vendor at ASAE Annual, then come ask Betty.
Why Your Certification Candidates Are Studying at 11 PM (And What That’s Costing You)
AI Is Reading Your Archive Whether You Like It or Not
"Human-Centered AI" Is Easy to Say. Here's What It Actually Has to Do for Your Members.
Deep Smarts, Revisited: What Happens When Your Senior SME Retires?
Findability Isn't a Feature You Install. It's a Loop You Close.
The Next Phase of Association AI: Helping Members Do, Not Just Discover
Your Members Are Asking ChatGPT Before They Ask You. Here's What to Do About It.
The Safest AI Decision Your Association Will Make This Year Is Probably the Wrong One