Betty is the AI knowledge assistant built for associations. Trained on your vetted content, Betty turns your association's knowledge into instant, conversational guidance for your members.
Trusted by 150+ associations in North America, UK and Asia-Pacific
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Turn your entire content library into an AI-powered knowledge base that answers member questions in seconds, grounded in your own content.
Replace traditional navigation with a conversational interface. Members ask questions instead of hunting through menus.
Go beyond keyword matching. Betty matches member intent to your content and delivers the right answer, not just a list of links.
Give your AI assistant a name, personality, and visual identity that matches your association's brand. Betty becomes yours.
See what members are thinking, not just searching, and report on the impact from Betty's INSIGHTS portal in real time.
Serve a global membership. Betty responds in the language your members speak, powered by your content in any language.
Associations use Betty to give members instant, 24/7 answers grounded in their own vetted content. Common uses include reducing member support tickets, supporting members through certification, providing pre- and post-event information, and helping staff. Betty learns from any content type — articles, PDFs, standards, webinars — and can be trained for many jobs across your association.
The Association Knowledge Cycle is Betty's framework for turning trusted content into a living system that connects people to knowledge. Betty connects members to your institutional knowledge. As users engage, Betty surfaces patterns that identify emerging interests, content gaps, and strategic signals. These insights are used to create new content, feeding back into the knowledge repository and completing the cycle.
96% member participation in advocacy campaigns
11,654 questions answered
482 daily users
$7K annual savings replacing a third-party tool
Read Case Study →"Being able to generate 1-to-1 personalized content in this type of campaign is priceless."
Kara Potter, Digital Strategist, MSTA
4,000+ unique users
19,334 conversations/year
98% content coverage across standards & membership
88 avg daily questions answered in 9+ languages
Read Case Study →"I keep hearing "This is the best thing that ISA has done in years!""
Jason Wampler, Managing Director of IT, ISA
3,129 unique users · 4,371 questions in 45 days
95% content coverage across 10,000+ safety page
50 avg daily questions surfacing real member needs
Read Case Study →"This tool is going to be a massive asset to my everyday work."
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