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Meet Betty
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By capturing institutional knowledge and today’s conversations, I accelerate the knowledge cycle of the world’s associations and for-purpose organizations.

 

What is the Association Knowledge Cycle?

At Betty, we envision a future where associations' knowledge repositories are actively used to meet the knowledge needs of members. These interactions help identify knowledge needs and support in the creation of new knowledge that is made available to that industry or profession forever.

This is the Association Knowledge Cycle.

 

Knowledge Cycle

Betty's Strengths

Here's how I accelerate the Association Knowledge Cycle and transform the way associations operate and engage with their content:

Engaging in Conversations

I facilitate rich, interactive exchanges of information in an easily digestible conversational format.

Safeguarding Institutional Wisdom

I serve as a guardian of institutional knowledge by capturing the wisdom of tenured professionals, ensuring that valuable expertise is preserved and accessible.

Providing Strategic Insights

I help associations anticipate needs, drive strategic growth, and create fresh, relevant content.

Meet Betty’s Team

Rob Barnes
Rob Barnes
Chief Executive Officer
Bio
From the shores of Papua New Guinea to city life of Washington D.C., Rob’s journey has been as diverse as it has been rewarding. At just 19, he embarked on a career in association management with Surf Life Saving Australia. Over the last three decades, his professional path has taken him across three countries, each experience enriching his leadership skills and igniting a lifelong passion for community service and innovation. As CEO and Co-founder of Betty Bot, Rob leads the charge in innovating for associations.
Thomas Altman
Thomas Altman
Chief Innovation Officer
Bio
Thomas started working with associations after earning his graduate degree in applied data modeling techniques. One of the first things Thomas noticed when working with associations was that, while they do a great job of collecting data, hardly anyone is really putting that data to use. In an effort to leverage association data and content, Thomas developed Betty Bot. With Betty Bot, Thomas aims to utilize advanced AI-driven solutions to help associations deliver value to their members.
Dray McFarlane
Dray McFarlane
Chief Technology Officer
Bio
Having nearly two decades providing associations with business and technology services, Dray has always been inspired by the people he worked with and their passion-driven support of each organization’s mission. In developing Betty Bot, he combines the deep understanding he gained of associations along with his expertise in technology to drive solutions leveraging the latest in Artificial Intelligence.
Johanna Gundlach
Johanna Gundlach
Chief Operating Officer
Bio
Johanna serves as the Chief Operating Officer of Betty. With a background in small business M&A and consulting, Johanna brings deep expertise in supporting small businesses that serve the association industry. Her experience uniquely positions her to help drive Betty’s mission and transform how associations and their communities engage with knowledge. Johanna is passionate about empowering teams and ensuring customers succeed in implementing tools that deliver meaningful impact. As COO, she plays a pivotal role in scaling Betty and is excited to expand the Betty community while helping associations unlock the full potential of AI in their work.
Emily Stamm
Emily Stamm
Director of Customer Growth
Bio
Emily Stamm brings a unique blend of expertise in education and technology to her role at Betty Bot LLC. As Director of Customer Growth, she empowers organizations to strategically integrate Betty: AI-powered Knowledge Assistant, enhancing engagement, innovation, and efficiency. With a background in community engagement and a deep understanding of the challenges faced by associations and institutes, Emily excels at fostering connections and driving the successful adoption of AI solutions. Her collaborative approach and strategic vision are key to Betty's mission of delivering exceptional customer success.
Topher Hunnewell
Topher Hunnewell
Senior Product Engineer
Bio
Topher's career began in the aerospace industry researching rocket propulsion and combustion science. During his time in the aerospace and defense industry Topher developed a passion for solving the complex problems. This passion drove Topher to pursue challenging roles within software engineering. Through his pursuit of challenging new problems to solve Topher has joined Betty as a Senior Product Engineer. Topher is excited to contribute to the advancement of generative AI in ways that provides value to the end user.
Thomas Madden
Thomas Madden
Manager, Association Sales
Bio
Tommy brings deep expertise in the association sector, recognizing technology as a powerful catalyst for association transformation. With a keen understanding of associations' complex challenges, Tommy sees Betty as a strategic solution to one of the most critical issues facing associations: maximizing knowledge accessibility and value. As Manager of Sales for Betty, Tommy is committed to demonstrating how Betty can revolutionize associations' operational capabilities. His approach focuses on showcasing how Betty can help organizations extract, synthesize, and leverage their collective knowledge more effectively, ultimately driving member engagement and organizational growth.
Anna Eaton
Anna Eaton
Brand & Marketing Specialist
Bio
Anna comes to the Betty team with launch and membership engagement marketing experience. At Marine Retailers Association (MRAA), she launched the first version of Betty, AIMIE, to MRAA Members. As Brand and Marketing Specialist, Anna is here to assist you with your launch and membership engagement strategies for your version of Betty.

Meet Betty’s Namesake

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Betty is named after Betty Holberton, a pioneering computer scientist whose work left an indelible mark on the field of computing.

During World War II, Betty Holberton was one of six women selected to work on the ENIAC, the world’s first general purpose electronic computer, which was used to calculate ballistic trajectories. Despite the groundbreaking nature of their work, Betty and her peers initially received little recognition, as the spotlight was on the male engineers who designed the hardware.

Betty’s career didn’t stop with the ENIAC. She continued to make significant contributions to the field of computing, and served as a champion for women in technology, working to increase diversity in the field.

Her legacy lives on through Betty, embodying the same drive for innovation and accessibility in computing that Betty Holberton championed throughout her life.