The Betty Blog

Where association executives learn about the intelligence, insights, and impact AI has in the world we live in.

All posts Innovation AI Technology AI Marketing Culture & Strategy Comparisons Member Engagement Personalization Inside Betty Case Studies

Showing 6 of 6 posts

Show: posts per page

Innovation

How to Prove the ROI of Your AI Assistant to Your Board

You launched an AI assistant on your website. Your team is excited. Members are using it. But then someone on your board asks, "So... is it actually working?" ...

By Anna Eaton · Apr 15, 2026 10:08:12 AM

Comparisons

The Psychology of Trust in AI Assistants

Anna Eaton · Jan 5, 2026 12:07:32 PM

Innovation

I Kept Asking: “Why Even Become a Member?”

Anna Eaton · Aug 4, 2025 12:05:08 PM

Innovation

We Asked Our Own AI the Hard Questions (Here’s What Happened)

Anna Eaton · Apr 29, 2025 4:03:40 PM

Member Engagement

How to Never Run Out of Content Ideas

Anna Eaton · Mar 4, 2025 4:28:08 PM

Member Engagement

From Client to Employee: Why I Made The Jump

Anna Eaton · Jan 28, 2025 7:44:16 AM

The Betty Blog

Stay in the loop — subscribe to the Betty Blog

How to Prove the ROI of Your AI Assistant to Your Board

The Psychology of Trust in AI Assistants

I Kept Asking: “Why Even Become a Member?”

We Asked Our Own AI the Hard Questions (Here’s What Happened)

How to Never Run Out of Content Ideas

From Client to Employee: Why I Made The Jump