How to Never Run Out of Content Ideas

You know the struggle: thinking of fresh, relevant content ideas week after week. Of course, you want to show your audience valuable materials that actually help and make you their educational leader.

Part of the struggle is knowing what your members need. It can be an uphill battle: figuring out what members are using from your resource library, gathering data on what they are asking of your staff, seeing which webinars and online learning sessions are the most popular, the list goes on... It’s not easy.

AI isn’t just a buzz word, it’s a game changer

Picture this: You hired a brand-new employee, they never get tired, they never have writers block, they are skilled at following directions, and they are always ready for the next task.

That’s AI.

Now, the real power comes from having an AI model that understands you, your association, and your brand. Instead of dishing out generic ideas, it takes your history, tone, and knowledge into account.

That’s Betty.

Meet Betty

Betty is your next employee, who will read and absorb your webinars, blog, community discussions, standards guide, policy documents, events information, white papers – everything that makes your association what it is.

Your new employee will know it all and be able to recall anything necessary to help you. They will be a genius at generating new content. They will you what your members are coming to you for. They will show you where your knowledge gaps are.

Let’s start small and imagine how Betty, your next AI model trained on all things your association, could be the saving grace to your content creation struggles.

Starting Small

• Never start from scratch: Need a social media post? A webinar outline? Provide a few keywords or bullet points, and let AI spin up a draft. Then, just add your human touch.
• Reusing content: If Taylor Swift can reuse content, so can you! That webinar from last year on compliance? Turn it into a blog post or “quick tips” cheat sheet. If Betty already knows the content, it will seamlessly convert, condense, or expand it for different channels.
• Identifying knowledge gaps: When the same questions keep popping up in your AI queries, it’s a sign your members are hungry for a certain type of content. You can jump on that trend with a quick how-to guide or an in-depth session.

The cool thing is you don’t have to be an AI expert to hire Betty. It all starts with gathering your most important content—recordings, guides, articles—and Betty gets trained on it. Once that’s done, Betty becomes a goldmine for content inspiration, data on member needs, and quick content repurposing.

Bottom Line: If you’ve ever felt stuck, staring at a blank page, or just flat-out exhausted from churning out content month after month, an AI assistant that “gets” your association might be just what you need.