3 Ways To Win With Your Knowledge Assistant

There’s a big difference between flashy AI headlines and what AI is actually doing on the ground for associations. The good news? It’s not hypothetical anymore. Organizations are already using Betty, an AI assistant trained on their own trusted content, to solve real problems.

Let's talk wins:

1. Advocacy Made Easy

The Missouri State Teachers Association (MSTA), using their Betty-powered assistant "Tillie," ran an advocacy campaign around Social Security legislation. Instead of asking members to write letters from scratch, Tillie wrote personalized messages using pre-trained legislative content and member-specific data.

The result? A 98% engagement rate and successful legislation, without a pricey campaign platform.

2. Smarter Learning Journeys

Sidecar is using Betty to guide learners through AI courses inside their LMS. Betty isn’t just answering questions, she knows what page the learner is on and responds in context. She even generates practice quizzes.

This means more confidence, better exam prep, and personalized support for every learner. 

3. Internal Enablement and Insight

Association staff are reviewing their Betty’s conversation logs to understand what members are asking about. The Marine Retailers Association of the Americas (MRAA) uses these reports to help their education team decide webinar topics.

One membership director won’t start weekly team meetings without checking Betty’s discussion logs first.

What ties all of this together?

• AI that serves members and staff

• Insights that drive content strategy

• Technology that scales, even for small teams

Getting started doesn’t require a massive team or big tech budget. Associations just need one job for AI to do well. From there, the ideas (and value) snowball.

This is what real AI success looks like in the association world. No buzzwords, just results.

This blog was written by Betty:AI as a recap from Association's Briefings, Engaging In The Next podcast.

Listen to full podcast with Betty CEO Rob Barnes and Betty COO Johanna Byrne.