Customizing Your AI Assistant with Betty

How to Make Betty Uniquely Yours: Customizing Your AI Assistant

When you bring Betty into your association, you’re not adding a chatbot, you’re welcoming a digital team member who can be fully tailored to your brand, your members, and your goals. Here’s how you can make Betty truly your own, plus I'll show you some of my favorite Betty alter ego's out there doing all this! 

Your Content: That's an obvious one!

That's exactly what Betty is. Your customized AI knowledge assistant. Training Betty with your association's own content is really step one during implementation, whether it's journals, policy documents, industry standards, timely advocacy announcements, event details, member benefits, really - anything your members need. Because when your members interact with your Betty, it will give them exactly the right information based on the context of their question. 

Here are a few examples: 

• Infusion Nurses Society's Betty is called "Ask Ivy" - Ivy is trained specifically on INS's standards documentation.
• Illinois Chiropractic Society's Betty is called "Paxson" - Paxson is trained on compliance, CE, insurance, or anything else related to chiropractic practice in Illinois. Paxson helps with checklists, regulatory updates, member benefits, and more. 

Name & Logo

Speaking of IVY and Paxson - you'll notice that all the Betty alter ego's out there have their own name and logo. That is not by mistake. We want your AI assistant to be an extension of your branding. This is about to be the trusted AI tool for your industry, you are the trusted brand in your industry, it only makes sense if your AI knowledge assistant for the industry is based on your association's branding.

You can be as creative as you wish. Others have honored a legendary figure in their field, come up with a clever acronym, or made their Betty as a playful nod to their industry. Pair that with your association’s logo (or a custom icon just for your AI assistant), and Betty instantly feels like part of your team. This branding helps build trust. 

Here are a few examples:

• American Paint Horse Association, named their Betty after the association's founder, Rebecca Tyler Lockhart! This is BeccaBot!
• Association of Specialty Cut Flower Growers named their Betty, Marigold (it just makes sense!)
• Society of Thoracic Surgeons named their Betty, CORA which stands for "Cardiothoracic Online Resource Assistant"

Personality & How Betty Answers: Your Voice, Your Way

Betty isn’t just a source of information, she’s meant to have conversations and make connections with your users and your content. You get to customize her personality and interaction style. For instance, if you want your Betty to be warm and friendly or if you'd rather for her to have a formal and professional tone.  

To paint the picture of this: 

Supervised Visitation Network (SVN), and their Betty, Sven the friendly beagle, who interacts with family members seeking services for supervised visitation has a different personality and interaction style than the Betty for National Foundation for Infectious Diseases (NFID), Ask Merl, who needs to be serious and professional for users looking for science-based information about infectious diseases. Sven leads with friendliness, kindness, and empathy whereas Ask Merl leads with facts, science, and professionalism.

Personalization, Personalization, Personalization!

You get to decide how Betty interacts with different types of users. For instance, maybe members get in-depth answers and personalized suggestions, while non-members receive helpful teasers and invitations to join. Try asking EASA's Eddy a question and see how he interacts with you as a non-member!

Additionally, Betty can be proactive and engaging, for example she can ask follow-up questions to guide users in a way that is helpful based on the context of their conversation. Like, if someone asks about your annual conference, Betty might say, “Would you like me to help create a checklist for you?” Or if a user is discussing policy standards, Betty can offer, “Would you like me to write a policy for you that follows [X] guidance?” This kind of dynamic, helpful interaction is all part of the experience you get to design.

The Betty Team Helps Make This All Happen!

Customizing your Betty means more than just changing a name or color, it’s about creating a digital experience that truly represents your association. From her look and tone to the way she helps and the knowledge she shares, every detail is in your hands. Betty becomes a extension of your brand, always ready to engage, support, and delight your members.