How to Measure Success with Betty

Launching a new AI assistant is exciting, but the real magic happens after launch, when you start seeing how Betty is making a difference for your members, your team, and your organization’s strategy. But how do you know if Betty is truly delivering value? What data should you watch, and how can you use it to make Betty (and your organization) even better?

Let’s break down the key metrics and insights that matter most after your Betty goes live.

Success with Betty isn’t just about having an AI assistant available, it’s about using Betty to create faster answers, smarter resources, and more personalized experiences for your members. To measure that, you need to look beyond surface-level stats and focus on the data that tells the story of engagement, efficiency, and growth.

Key Metrics to Track Post-Launch

Total Questions Answered & Unique Users

These numbers show how many members are engaging with Betty and how often. Are people coming back? Are new users trying Betty out? The Betty INSIGHTS Navigation Guide recommends tracking Daily Unique Users, Total Unique Users, Daily Questions, and Total Questions as foundational metrics.

Engagement Trends Over Time

Don’t just look at raw numbers—watch for trends. Is engagement rising after a new campaign or event? Are there spikes around certain topics? The updated dashboard lets you see “conversations over time,” helping you spot what’s working and where interest is growing (How Betty Reports Valuable Insights).

Popular Topics and Content

What are members asking about most? The dashboard’s word cloud and topic breakdowns make it easy to see which themes are trending. This helps you align your content strategy with real member demand.

Return Rate and User Retention

Are users coming back to Betty after their first visit? High return rates signal that members find value in Betty’s answers and are making her part of their routine.

Feedback and Unanswered Questions

Every piece of feedback—positive or negative—is a chance to improve. The dashboard surfaces recent feedback and flags questions Betty couldn’t answer, turning gaps into opportunities for new content or training (How Betty Reports Valuable Insights).

Operational Impact

How much staff time is Betty saving? Are there fewer repetitive support tickets? Is your team able to focus on higher-value work? These are powerful proof points for your board and leadership (Demonstrating the Value of Betty to Members BoD and Staff).

BONUS: In your GA4 and Google Tag Manager: 

Betty Landing Page Traffic
Track engagement on pages where your Betty is embedded: Views, Active users, Average engagement time, Events: click, scroll, first_visit, etc.

Website Traffic + Landing Page(s) Traffic
Track page views on your LMS, resource library, blog pages, etc. Most Bettys’ goals are to increase use of specific resources, so monitor those resource pages’ traffic.

Monitor your “contact us” page or equivalent as Bettys’ goals are to decrease inquiries to your staff.

Traffic Source Breakdown
Track page views on your LMS, resource library, blog pages, etc. Most Bettys’ goals are to increase use of specific resources, so monitor those resource pages’ traffic.

Click Events via GTM
Set up custom event tracking for:

• Clicking suggested prompts
• Clicking linked resources from Betty responses

Conversion Events (Optional)
Define actions like “Download Resource,” “Join Now,” or “Register for Event” to tie AI interactions to measurable results.

Date Range Notes
Make sure to specify the time frame you’re reporting on (e.g., “Q2 2025” or “Jan–Mar 2025”) when sharing results internally.

Using Data to Improve Betty—and Your Organization

The best part about Betty’s insights is that they’re actionable. Here’s how to use your post-launch data to drive continuous improvement:

Fill Content Gaps: If members are asking questions Betty can’t answer, that’s your cue to create new resources or update existing ones.

Personalize Communications: Use insights on trending topics and member segments to tailor your outreach and programming.

Align Strategy: Share Betty’s data with leadership to inform strategic planning, align programs with member needs, and demonstrate ROI.

Experiment and Iterate: Try updating prompt questions, spotlighting new content, or involving partners in content creation. Use engagement data to see what resonates.

Keep your AI assistant smart, strategic, and member-ready. That means reviewing content and chat logs monthly, flagging what’s missing, and collaborating across teams to explore new use cases.

Success Is a Cycle, Not a Destination 

Measuring Betty’s success isn’t a one-time task, it’s an ongoing cycle of tracking, learning, and adapting. By focusing on the right data, you’ll not only make Betty smarter, but you’ll also unlock deeper insights about your members and your organization’s impact.

Ready to see how your Betty is performing? Dive into your dashboard, celebrate your wins, and let the data guide your next steps. Every question, every conversation, and every insight is a building block for lasting value.