Bettys in the Media, Making Their Mark

Betty customers aren’t just building AI knowledge assistants — they are sharing their stories with the world. From podcasts to panels, association leaders are stepping up to tell how their Betty has transformed member engagement, streamlined operations, and opened new possibilities.

Here’s a look at how Bettys are making headlines and sparking conversations across the association community.

NSTA & ISA: Delivering Knowledge at Scale

🎙️ Association Rockstars: How Associations Are Using AI to Deliver Knowledge: Listen here!

Chip Flater, Director of IT at the National Science Teaching Association (NSTA), and Jason Wampler, Managing Director of IT at the International Society of Automation (ISA), shared their journeys creating Atom (NSTA) and Mimo (ISA). Both focused less on the “build” and more on the results. The numbers speak for themselves:

• ISA’s Mimo: Answered 4,000 questions in its first month (compared to the usual 500–600). Sold 13 memberships ($19K) in the first four months. Roughly 20% of nonmember interactions with Mimo led to the “Join ISA” page.

• NSTA’s Atom: Drove a 35% drop in support tickets (Zendesk) in its first three months. Answered over 2,000 questions within months of launch. Directly sold 4 memberships by prompting public users to join.

These assistants aren’t just tools, they’re revenue generators and member engagement drivers.

APHA: BeccaBot Reduces Calls, Boosts Value

🎧 Association Insights Podcast: From BeccaBot to Better Member Experience: Listen here!

Dave Dellin, CEO of the American Paint Horse Association (APHA), told the story of BeccaBot, named after the association’s founder.

• Trained on 400+ pages of complex rulebooks and website content, BeccaBot now fields 1,000+ member questions per month.

• With 4,000–6,000 member calls coming in each month, BeccaBot has cut call volume by 36% which freed staff for higher-value work.

• BeccaBot also provides insights by flagging confusing processes and surfacing member pain points in real time.

Dave shared lessons learned on what makes a good chatbot, why AI matters now, and how APHA is looking ahead to personalized content and smarter classifieds. His advice to other association leaders? Start small, stay practical, and let your members guide the way.

ATPE: Early Steps with Judy

🎙️ Better By Association Podcast: AI in Action: Listen here!

Jennifer Mitchell, CAE, from the Association of Texas Professional Educators (ATPE), described the early stages of building their assistant, Judy.

For ATPE, the decision came down to three needs:

1. Better connecting members to their vast library of content.

2. Providing timely support to members.

3. Adding a new layer of member benefit through smarter resource engagement.

Jennifer’s story is a great example of how associations can strategically introduce AI at the right moment — not as a shiny object, but as a tool to meet member needs.

MTI: WallyBot as Industry Game-Changer

📖 Betty Blog: From Vision to Game Changer: Listen here!
🎙️ Association Strong Podcast: Forward Thinking Associations and AI Are Converging… Here’s HOW!: Listen here!

Tom Morrison, CEO of the Metal Treating Institute (MTI), has been busy sharing how WallyBot is reshaping his industry.

• In his conversation with Betty, Tom broke down MTI’s phased approach to AI adoption, showing how they built WallyBot step by step to serve both members and staff. He explained how WallyBot’s usage reports help MTI identify gaps in their content and prioritize what to create next.

• On Association Strong, Tom went broader, talking about the future of associations, why technology leadership matters, and how AI is converging with forward-thinking strategies across industries.

Tom’s message is clear: associations that get ahead on AI today will define their industries tomorrow.

From science and education to horses and heat treating, Betty customers are out in the world proving that AI in associations isn’t theoretical — it’s here, it’s working, and it’s delivering results.

These conversations show the variety of ways Betty is being used: to answer thousands of member questions, drive new revenue, cut call center volume, and unlock staff capacity.

Get your introduction to Betty here!