Moving from Experimentation to Organizational Value

Measuring the Impact of AI in Associations

AI adoption across the membership sector is accelerating — but adoption alone doesn't equal impact. Watch Betty and Cantarus unpack what it actually takes to move AI from a tactical add-on to a driver of organizational outcomes.
RecordedJune 30, 2026
Duration~60 minutes
Hosted byBetty & Cantarus
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Resource Download

Turn the conversation into a plan

The organizations that get the most out of AI don't start with the technology — they start with a problem worth solving. This worksheet walks your team through scoping one use case, start to finish.
  • Decide what you're trying to impact: efficiency, member experience, or revenue
  • Pin down the pain point, success measure, and baseline — not just the tool
  • Name an owner so measurement doesn't die in a committee
Download the Worksheet (PDF)