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Rethinking Tech for the Long Term
Betty
2 min read

Rethinking Tech for the Long Term

You can’t build the future on outdated systems. For many associations, legacy technology isn’t just clunky—it’s actively holding back innovation. If your tech stack wasn’t designed...

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Measuring the Impact of AI: How Associations Can Evaluate the True Value of AI Solutions
By Emily Stamm

Measuring the Impact of AI: How Associations Can Evaluate the True Value of AI Solutions

Artificial Intelligence (AI) is rapidly gaining traction across associations, offering new ways to boost efficiency, enhance member engagement, and uncover valuable insights. But o...

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How Larger Context Windows Are Unlocking the Next Generation of AI Applications
By Topher Hunnewell

How Larger Context Windows Are Unlocking the Next Generation of AI Applications

In the evolution of large language models (LLMs), one of the most transformative yet under appreciated advancements is the expansion of the context window. Once limited to a few hu...

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3 Ways To Win With Your Knowledge Assistant
By Betty

3 Ways To Win With Your Knowledge Assistant

There’s a big difference between flashy AI headlines and what AI is actually doing on the ground for associations. The good news? It’s not hypothetical anymore. Organizations are a...

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Personalization That Resonates and Mapping Better Member Journeys
By Betty

Personalization That Resonates and Mapping Better Member Journeys

Your members aren’t looking for “just another email.” They want relevance. Recognition. And a sense that their experience with your association is for them. That’s where personaliz...

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The Effectiveness of a Specialized AI Assistant for Your Association and Its Members
By Rob Barnes

The Effectiveness of a Specialized AI Assistant for Your Association and Its Members

Navigating Today's Association Landscape As Association executives, you're on the front lines of serving dynamic communities, constantly seeking ways to deliver more value to membe...

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SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know
By Betty

SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know

Search is changing fast—and so are your members’ expectations. Instead of scrolling through links, people increasingly expect direct, reliable answers—whether they’re searching on ...

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