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The Betty Blog

MIT Says 95% of AI Projects Fail. Here is the Hidden Roadmap to ROI

Thomas Altman

12 min read

MIT Says 95% of AI Projects Fail. Here is the Hidden Roadmap to ROI

“AI projects are failing.” Headlines like that are making the rounds across different platforms, but how true is it? And what is the real story? MIT recently published a report tha...

By Emily Stamm

One Year at Betty AI: From Conversations to Action

A year ago, I joined Betty AI with a simple but ambitious goal: to help associations unlock new ways to engage, serve, and grow through conversational AI. What I didn’t fully antic...

By Emily Stamm

Betty INSIGHTS Live: How Associations Turn AI Conversations Into Action

Associations everywhere are asking how to turn conversations about AI into real impact. At Betty AI, our customer community is proving it’s possible. Through Betty Insights Live: C...

By Betty

Bettys in the Media, Making Their Mark

Betty customers aren’t just building AI knowledge assistants — they are sharing their stories with the world. From podcasts to panels, association leaders are stepping up to tell h...

By Topher Hunnewell

Agents in AI: What They Mean for Associations (and How Betty Delivers Real Value)

The word “agent” has quickly become one of the most overused buzzwords in the AI space. Every week, new tools are promoted as “AI agents” that promise to automate workflows, make d...

By Dray McFarlane

The Weight of More (and what's coming soon for Betty)

I wanted to spend a little time today talking about one of the most frustrating things about working in AI: having to say no to good ideas. With how fast the technology is evolving...

By Rob Barnes

Where Conversations Become Connections: Living the ASAE Experience in 2025

Landing in Los Angeles for ASAE’s Annual Meeting 2025 felt like coming home — even after 12 years of traveling from Australia to be here, this community still sparks that unmistaka...

By Betty

How MTI's Betty is Leading Its Industry into the Future

From Vision to Game Changer: How MTI’s WallyBot is Leading Their Industry Into the Future When the Metal Treating Institute (MTI) launched WallyBot in April 2024, their goal was bo...

By Anna Eaton

I Kept Asking: “Why Even Become a Member?”

I Used to Wonder if Our Membership Was Worth It When I worked for an association as a marketing specialist, my job was to bring in new members and keep the current ones engaged so ...

By Thomas Madden

From Content Chaos to Clarity: How to Structure Your Knowledge for AI Success

Associations often have content spanning decades that serves many different audiences—executive directors, program managers, volunteers, members, and the public. While the knowledg...

By Thomas Madden

Celebrating My First Year at Betty

When I joined Betty a year ago, I was excited. But if I am honest, I had no idea what to expect. As I sit here, starting to prepare for ASAE Annual, all I can say to myself is how ...

By Thomas Altman

How Betty Transforms Association Work Through Dialogue

Picture this: You're hunting for that old conference presentation, the one with the brilliant speaker notes you swore you'd reference again. You ask Betty to find it. She does. But...

By Marcus Duhon

The Missing Piece in AI Adoption: Organizational Culture

AI is everywhere you look right now, and I don’t see that changing any time soon. But in a world racing toward AI transformation, it seems like too many organizations are focusing ...

By Betty

Rethinking Tech for the Long Term

You can’t build the future on outdated systems. For many associations, legacy technology isn’t just clunky—it’s actively holding back innovation. If your tech stack wasn’t designed...

By Emily Stamm

Measuring the Impact of AI: How Associations Can Evaluate the True Value of AI Solutions

Artificial Intelligence (AI) is rapidly gaining traction across associations, offering new ways to boost efficiency, enhance member engagement, and uncover valuable insights. But o...

By Topher Hunnewell

How Larger Context Windows Are Unlocking the Next Generation of AI Applications

In the evolution of large language models (LLMs), one of the most transformative yet under appreciated advancements is the expansion of the context window. Once limited to a few hu...

By Betty

3 Ways To Win With Your Knowledge Assistant

There’s a big difference between flashy AI headlines and what AI is actually doing on the ground for associations. The good news? It’s not hypothetical anymore. Organizations are a...

By Betty

Personalization That Resonates and Mapping Better Member Journeys

Your members aren’t looking for “just another email.” They want relevance. Recognition. And a sense that their experience with your association is for them. That’s where personaliz...

By Rob Barnes

The Effectiveness of a Specialized AI Assistant for Your Association and Its Members

Navigating Today's Association Landscape As Association executives, you're on the front lines of serving dynamic communities, constantly seeking ways to deliver more value to membe...

By Betty

SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know

Search is changing fast—and so are your members’ expectations. Instead of scrolling through links, people increasingly expect direct, reliable answers—whether they’re searching on ...

By Betty

How To Turn Your Content Into Daily Value: The Association Knowledge Cycle Explained

Associations have always been the stewards of industry knowledge—housing decades, even centuries, of standards, certifications, proceedings, and insights. But what good is all that...

By Betty

Moving from Curiosity to Implementation: A Step by Step Guide

Generative AI isn’t just another shiny object. It’s a strategic shift—and it’s already reshaping how associations serve their members. But let’s be honest: moving from curiosity to...

By Grazia Yaeger

From Awareness to Action: How Associations Can Responsibly Embrace AI

AI. Two letters at the center of nearly every conversation we’re having as association professionals. The technology is profound, multifaceted, and inescapable. Yet many of us stil...

By Dray McFarlane

What Is Your Favorite Language Model?

Or, Why Speed Sometimes Beats Intelligence... I was in a conversation recently about how fast AI is moving and got what’s really a pretty standard question: What is your favorite m...

By Betty

What Could Happen When Associations Give AI a Job

AI isn’t just for the tech giants. Associations are already putting it to work in powerful, practical ways—from streamlining member services to reimagining certification design. He...

By Betty

Unlock Your Association's Value in 4 Steps

Associations are overflowing with valuable content—but most of it is buried in PDFs, scattered across outdated web pages, or locked behind confusing member portals. Members know th...

By Johanna Gundlach

What Your Members Are Really Saying: Using AI to Surface Strategic Insights

Associations are under growing pressure to deliver personalized, relevant experiences. Members now expect organizations to anticipate their needs and provide tailored content, prog...

By Anna Eaton

We Asked Our Own AI the Hard Questions (Here’s What Happened)

When we created our “Cheat Sheet” of questions to help associations pick the right AI vendor, I had a little moment of truth: Okay, but how would Betty do with these questions? So…...

By Thomas Altman

Unlocking High Agency: Why Associations Need New Narratives, Not New Tasks

"Agent" is everywhere these days. ChatGPT. Autonomous agents. AI-powered agents. The term is tossed around so often, it's starting to lose shape. It's become a buzzword. Trendy, va...

By Halmyre

Navigating the AI Frontier: A Framework for Resilient Associations

Reposted blog from Halmyre, Christine Saunders, CM. The digital landscape is evolving at an unprecedented pace, and at the forefront of this transformation is Artificial Intelligen...

By Topher Hunnewell

If You’re Waiting on AI, You’re Already Behind

The incredible pace of AI development means that every 4–6 months, the landscape shifts dramatically. These changes aren’t limited to new models or technical benchmarks — the real ...

By Emily Stamm

4 Ways Your Association Should Be Using AI Right Now

Working closely with associations of all sizes, I’ve seen a remarkable shift in how organizations are leveraging AI to better serve their members, streamline operations, and unlock...

By Dray McFarlane

Is Your Association Ready For AI?

Ever since ChatGPT exploded onto the scene a couple years ago, setting a new standard for how people are able to interact with computers, I've talked to a lot of people about poten...

By Rob Barnes

Unlocking the Network Effect: How AI Transforms Association Knowledge Management

In the digital age, associations face a unique challenge: managing an ever-expanding universe of knowledge while maximizing its value to members. This challenge presents an opportu...

By Johanna Gundlach

Associations: The OG Influencers & Why They Should Lead the AI Charge

Picture this: It's 1884. The American Institute of Electrical Engineers forms, bringing together the brightest minds to share knowledge and shape a young and growing industry. A sm...

By Anna Eaton

How to Never Run Out of Content Ideas

You know the struggle: thinking of fresh, relevant content ideas week after week. Of course, you want to show your audience valuable materials that actually help and make you their...

By Thomas Madden

The AI Tool That Changes Everything About How You Prove Your Value

Selling a Product With True Value Look, I've been in sales long enough to recognize when someone is selling a dream or a true solution. I've never believed in overselling, and I’ve...

By Thomas Altman

The Newest Tactic For Increasing Engagement

AI-Powered Search: A New Avenue for Increasing Engagement What if your search bar wasn’t just for finding answers, but the start of a real conversation? Think about it. Search does...

By Topher Hunnewell

Why Your Search Tool Should Work Like Your Brain

Accepting mediocre Before joining Betty, I worked as an engineer for a company that built human flight-rated rocket boosters. My experience as a rocket booster engineer taught me h...

By Anna Eaton

From Client to Employee: Why I Made The Jump

I believed in Betty so much; I knew I wanted to work for them. I used to work at Marine Retailers Association of the Americas (MRAA) – mainly, marketing membership to non-member bo...

By Rob Barnes

2024: The Good, The Bad, The Unexpected

This time of year always feels a bit surreal, doesn’t it? You’re looking back at the highs, the lows, and all the moments in between. For me, it’s been an incredibly impactful year...

By Johanna Gundlach

How to Develop a Comprehensive AI Policy for Associations

How to Develop a Comprehensive AI Policy for Associations Artificial Intelligence (AI) is transforming the way associations operate, offering tools that can enhance member engageme...

By Johanna Gundlach

AI Readiness: Top 5 Barriers and How to Overcome Them

Language as Technology: How Associations and AI Are Co-Creating Knowledge Language is a technology that creates knowledge. This is the most important lesson of the past five years ...

By Thomas Altman

Language as Technology: How Associations and AI Are Co-Creating Knowledge

Language as Technology: How Associations and AI Are Co-Creating Knowledge Language is a technology that creates knowledge. This is the most important lesson of the past five years ...

By Dray McFarlane

Using AI for AI's Sake

Using AI for AI's Sake Last week's DigitalNow conference featured many fantastic sessions focused on AI, with a wide variety of experiences and perspectives on the technology and i...

By Rob Barnes

Association Executives Don’t Need More Data; They Need Insights

Association Executives Don’t Need More Data; They Need Insights Association executives today are surrounded by a wealth of information. Policies, research reports, member communica...

By Emily Stamm

Accelerating Member Success with AI-Driven Innovations

Accelerating Member Success with AI-Driven Innovations As the Director of Customer Growth at Betty, I’m excited to share how we’re transforming the member experience for associatio...

By Thomas Madden

From AI Skeptic to Advocate: How Betty is Transforming Association Content Discovery

From AI Skeptic to Advocate: How Betty is Transforming Association Content Discovery As the new sales manager for Betty, I have found myself in a unique position. With six years of...

By Rob Barnes

Unlocking the Network Effect: How AI Transforms Association Knowledge Management

Unlocking the Network Effect: How AI Transforms Association Knowledge Management In today’s digital landscape, associations face a unique challenge. Most associations sit on a gold...

By Sam Will

Sam's Summer Series: Part 2

Sam's Summer Series: Part 2 Hello again bloggers and bloggettes, I last posted a blog at the beginning of my summer internship with Betty. Excited and ready to learn, I started as ...

By Johanna Gundlach

Unleashing Creativity with AI Generated Sci-Fi Stories

Unleashing Creativity with AI Generated Sci-Fi Stories From Science Fiction to Reality Science fiction has long been a wellspring of inspiration for innovators and dreamers. From J...

By Johanna Gundlach

Expanding the Space of Ideas: How AI Can Accelerate Innovation in Associations

Expanding the Space of Ideas: How AI Can Accelerate Innovation in Associations Innovation is the lifeblood of any organization, and associations are no exception. However, the proc...

By Sam Will

Sam's Summer Series: Part 1

Sam's Summer Series: Part 1 Hello bloggers and bloggettes, I’d like to introduce myself as the newest (part-time) member of the Betty Team! My name is Sam Will and I’m working as a...

By Thomas Altman

Breaking the Vicious Cycle: How AI Transforms Knowledge Management for Associations

Breaking the Vicious Cycle: How AI Transforms Knowledge Management for Associations The Value of Knowledge in Associations At the core of every successful association lies a fundam...

By Dray McFarlane

How Smart Does My AI Need to Be?

How Smart Does My AI Need to be? When ChatGPT was first released to the public, it used the earlier version of GPT 3.5, not the current version of 3.5 we know and love today. For m...

By Thomas Altman

Leveraging AI to Advance Your Mission: Practical Examples With Betty Bot

Leveraging AI to Advance Your Mission: Practical Examples With Betty Bot In today's rapidly evolving digital landscape, associations that fail to embrace innovative technologies ri...

By Dray McFarlane

Harnessing AI: Tailoring Language Models

Harnessing AI: Tailoring Language Models Let's dive into a topic that is near and dear to our hearts here at Betty Bot: tailoring large language models to make them more focused, s...

By Rob Barnes

5 Strategies to Maximize Revenue Opportunities with Generative AI

5 Strategies to Maximize Revenue Opportunities with Generative AI The adoption of generative AI tools represents a pivotal shift in how associations operate and deliver value to th...

By Johanna Gundlach

Navigating the Promise and Pitfalls of AI

Navigating the Promise and Pitfalls of AI The Dual Faces of AI with Jon Stewart Jon Stewart, with his characteristic wit, addresses the "False Promises of AI" on The Daily Show, ar...

By Thomas Altman

Mastering the Art of Prompt Engineering

Mastering the Art of Prompt Engineering As artificial intelligence (AI) becomes increasingly integrated into the world of associations, professionals must learn how to effectively ...

By Dray McFarlane

From Rigid Structures to Fluid Intelligence: The Fall of Taxonomies and the Rise of AI

From Rigid Structures to Fluid Intelligence: The Fall of Taxonomies and the Rise of AI The way we organize and retrieve information is undergoing a seismic shift, courtesy of advan...

By Thomas Altman

The Power of AI: How Artificial Intelligence Can Transform Member Engagement

The Power of AI in Your Association: How Artificial Intelligence Can Transform Member Engagement As an association professional, you've likely heard about the potential of artifici...

By Amith Nagarajan

Beyond Search: Is Your Association Website a Step Behind?

Beyond Search: Is Your Association Website A Step Behind? In the association world, information is currency, and staying ahead of the curve in knowledge management is non-negotiabl...

By Johanna Gundlach

Building AI Literacy through a Culture of Learning

Building AI Literacy through a Culture of Learning The introduction of artificial intelligence (AI) beckons with promises of innovation and efficiency, yet it also lays bare a sign...

By Johanna Gundlach

How Betty Bot Transforms Digital Communication Beyond 'Contact Us'

Eliminate the Wait – Say Goodbye to ‘Contact Us’ Recently, I found myself filling out a "Contact Us" form on a website, seeking some quick information I hoped would inform a decisi...

By Rob Barnes

The Future of Institutional Memory for Associations

How AI-Powered Betty Bot Turns Your Organization's Legacy into Currency The knowledge your association has stockpiled over 100 years isn't just history—it’s a gold mine. Locked wit...

By Rob Barnes

Inside Scoop: The Association Knowledge Cycle Demystified

The Impact of Moments that Matter You know that moment when a conversation at your yearly conference turns into pure gold? It's that lightbulb idea, the clever workaround, or the w...

By Betty Bot

Navigating the Digital Seas: Betty Bot to the Rescue

Charting the Right Course You're captaining a ship that you’re beyond proud of – your association's website. It's a sleek vessel amidst the vast digital waters, designed to be invi...

By Betty Bot

MRAA Introduces AI-Powered Content Delivery

Captain's Hats off to the Marine Retailers Association of the Americas (MRAA) for steering a course towards innovation with the launch of AIMIE, their trailblazing AI-driven conten...

By Rob Barnes

Why Choose Me, Betty Bot, Over Standard or “Custom” Chatbots? Unveiling the Knowledge Advantage for Associations

Have you heard of Custom GPTs? If you haven’t and are interested in learning more, this podcast episode covers the gist of it. Basically, Custom GPTs are a version of Chat GPT that...

By Becky Breeden

Beyond Predefined Responses: How Generative Chatbots Differ from Customer Service Chatbots

In the ever-evolving landscape of digital interactions, chatbots have emerged as essential tools for organizations across various industries seeking to streamline user interactions...

By Rob Barnes

Why AI-Enabled Chat is the Ultimate Tool for Creating an Effective Conversational Marketing Strategy

In today's hyper-connected world, members expect a personalized and seamless experience when interacting with associations, especially in online interactions where members expect f...

By Rob Barnes

3 Ways To Streamline Association Operations With AI-Enabled Chatbots

If you’ve ever sat at your desk wondering how you’re going to get all the items on your to-do list accomplished and wishing there was someone you could delegate to, artificial inte...

By Becky Breeden

Betty Bot: How a Spirit of Innovation Shaped a Brand

Innovation and a desire to push the boundaries of what is possible are values that have defined the field of computing since its inception. From the earliest pioneers of electronic...

By Rob Barnes

AI-Enabled Chatbots vs. Traditional Chatbots: What's the Difference?

The average person’s attention span is eight seconds. This means you only have eight seconds to answer their questions, solve for their pain points, and keep them on your website. ...

By Rob Barnes

6 Ways AI-Enabled Chatbots Can Drive Membership for Associations

As any association leader knows, membership is the driving force behind credibility, connection, and growth. Members are the genesis of every association. That’s why understanding ...

By Becky Breeden

Why Personalization Matters in Member Conversations: A Look at Generative Chat

Professional associations vary in size, type, and industry. However, one common thread tying all associations together is the goal of maintaining positive relationships with your m...

The Betty Blog

MIT Says 95% of AI Projects Fail. Here is the Hidden Roadmap to ROI

One Year at Betty AI: From Conversations to Action

Betty INSIGHTS Live: How Associations Turn AI Conversations Into Action

Bettys in the Media, Making Their Mark

Agents in AI: What They Mean for Associations (and How Betty Delivers Real Value)

The Weight of More (and what's coming soon for Betty)

Where Conversations Become Connections: Living the ASAE Experience in 2025

How MTI's Betty is Leading Its Industry into the Future

I Kept Asking: “Why Even Become a Member?”

From Content Chaos to Clarity: How to Structure Your Knowledge for AI Success

Celebrating My First Year at Betty

How Betty Transforms Association Work Through Dialogue

The Missing Piece in AI Adoption: Organizational Culture

Rethinking Tech for the Long Term

Measuring the Impact of AI: How Associations Can Evaluate the True Value of AI Solutions

How Larger Context Windows Are Unlocking the Next Generation of AI Applications

3 Ways To Win With Your Knowledge Assistant

Personalization That Resonates and Mapping Better Member Journeys

The Effectiveness of a Specialized AI Assistant for Your Association and Its Members

SEO? No. AEO! Answer Engine Optimization and What Associations Need to Know

How To Turn Your Content Into Daily Value: The Association Knowledge Cycle Explained

Moving from Curiosity to Implementation: A Step by Step Guide

From Awareness to Action: How Associations Can Responsibly Embrace AI

What Is Your Favorite Language Model?

What Could Happen When Associations Give AI a Job

Unlock Your Association's Value in 4 Steps

What Your Members Are Really Saying: Using AI to Surface Strategic Insights

We Asked Our Own AI the Hard Questions (Here’s What Happened)

Unlocking High Agency: Why Associations Need New Narratives, Not New Tasks

Navigating the AI Frontier: A Framework for Resilient Associations

If You’re Waiting on AI, You’re Already Behind

4 Ways Your Association Should Be Using AI Right Now

Is Your Association Ready For AI?

Unlocking the Network Effect: How AI Transforms Association Knowledge Management

Associations: The OG Influencers & Why They Should Lead the AI Charge

How to Never Run Out of Content Ideas

The AI Tool That Changes Everything About How You Prove Your Value

The Newest Tactic For Increasing Engagement

Why Your Search Tool Should Work Like Your Brain

From Client to Employee: Why I Made The Jump

2024: The Good, The Bad, The Unexpected

How to Develop a Comprehensive AI Policy for Associations

AI Readiness: Top 5 Barriers and How to Overcome Them

Language as Technology: How Associations and AI Are Co-Creating Knowledge

Using AI for AI's Sake

Association Executives Don’t Need More Data; They Need Insights

Accelerating Member Success with AI-Driven Innovations

From AI Skeptic to Advocate: How Betty is Transforming Association Content Discovery

Unlocking the Network Effect: How AI Transforms Association Knowledge Management

Sam's Summer Series: Part 2

Unleashing Creativity with AI Generated Sci-Fi Stories

Expanding the Space of Ideas: How AI Can Accelerate Innovation in Associations

Sam's Summer Series: Part 1

Breaking the Vicious Cycle: How AI Transforms Knowledge Management for Associations

How Smart Does My AI Need to Be?

Leveraging AI to Advance Your Mission: Practical Examples With Betty Bot

Harnessing AI: Tailoring Language Models

5 Strategies to Maximize Revenue Opportunities with Generative AI

Navigating the Promise and Pitfalls of AI

Mastering the Art of Prompt Engineering

From Rigid Structures to Fluid Intelligence: The Fall of Taxonomies and the Rise of AI

The Power of AI: How Artificial Intelligence Can Transform Member Engagement

Beyond Search: Is Your Association Website a Step Behind?

Building AI Literacy through a Culture of Learning

How Betty Bot Transforms Digital Communication Beyond 'Contact Us'

The Future of Institutional Memory for Associations

Inside Scoop: The Association Knowledge Cycle Demystified

Navigating the Digital Seas: Betty Bot to the Rescue

MRAA Introduces AI-Powered Content Delivery

Why Choose Me, Betty Bot, Over Standard or “Custom” Chatbots? Unveiling the Knowledge Advantage for Associations

Beyond Predefined Responses: How Generative Chatbots Differ from Customer Service Chatbots

Why AI-Enabled Chat is the Ultimate Tool for Creating an Effective Conversational Marketing Strategy

3 Ways To Streamline Association Operations With AI-Enabled Chatbots

Betty Bot: How a Spirit of Innovation Shaped a Brand

AI-Enabled Chatbots vs. Traditional Chatbots: What's the Difference?

6 Ways AI-Enabled Chatbots Can Drive Membership for Associations

Why Personalization Matters in Member Conversations: A Look at Generative Chat

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