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Professional Society | Engineering

The Story of Enginuity: How SWE Empowered Every Conference Attendee with AI

14,000
Attendees Supported
806
Unique Users
63.4
Hours Saved
19%
Reduction in Support Cases
50+
Languages Supported

The Challenge

SWE's annual WE Conference brings together more than 14,000 attendees from 40 countries, with 41% attending for the first time and navigating over 200 sessions, 324 exhibitors, and extensive programming. Before Enginuity, attendees relied on static webpages and email support to find answers, making it difficult to quickly access relevant information — especially for international participants facing time zone and language barriers. At the same time, SWE staff were overwhelmed by repetitive conference-related inquiries during peak preparation periods.

Finding a Solution

SWE partnered with Betty to build a conference assistant trained on programming, logistics, and attendee resources. Named Enginuity, the assistant allowed conference attendees to ask questions and receive instant, personalized answers about sessions, career fair preparation, travel, and event logistics. Available 24/7 in 50+ languages and accessible without login, Enginuity enabled attendees to prepare more confidently while reducing reliance on staff for routine inquiries. With just 3–4 hours of setup time and zero deployment cost, SWE was able to scale support, improve accessibility, and expand staff capacity during peak conference preparation.

"Enginuity gave attendees instant, personalized answers -- helping them prepare confidently and fully engage in the WE25 conference experience."

— SWE Staff

Early Results

  • 29x Higher Adoption: 806 unique users compared to the industry average of 27.5 for event-specific AI conference assistants.
  • 997 Total Conversations: Attendees actively engaged with Enginuity for session navigation, logistics, and career fair preparation.
  • 19% Reduction in Support Cases: Conference service cases dropped from 933 (WE24) to 752 (WE25), a reduction of 181 cases.
  • 63.4 Staff Hours Saved: By automating routine questions, Enginuity expanded staff capacity while improving the quality and speed of support.
  • 50+ Languages: Providing support in 50+ languages ensured every attendee — regardless of location or language — had equal access to critical conference information.

"By automating routine questions, Enginuity expanded staff capacity while improving the quality and speed of support for attendees."

— SWE Staff

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