The Challenge
The Association of Texas Professional Educators (ATPE) needed a way to give members faster access to legislative updates, conference information, program details, and membership benefits — without adding staff burden.
The Solution
ATPE partnered with Betty to launch Judy, an AI-powered assistant that gives Texas educators instant answers about legislation ATPE follows, Summit conference registration, the Recruit & Reward program, member benefits and discounts, and connecting with local representatives.
Launch Impact (First 30 Days)
- 137 users initiated 225 conversations
- Users averaged 3.1 messages per conversation
- 82% content coverage, ensuring trusted ATPE information was used in nearly every answer
Sustained Impact (Launch through October 2025)
- 775 total users with 1,099 conversations
- Sustained an average of 2.6 messages per conversation
- 78% content coverage, indicating most questions being answered using ATPE information
What Members Are Asking About
- Tracking state legislation ATPE follows
- Summit (annual conference) registration and other events
- Recruit & Reward program details
- Member benefits and discounts
- Connecting with local representatives
