Book a Demo

Professional Association | Healthcare

Empowering Care with AI: Ivy Brings Instant Expertise to 5,500+ Members

400+
Unique Users
3,500+
Clinical Questions Answered
24/7
Standards Access
5,500
Members Served

The Challenge

The Infusion Nurses Society (INS), a professional organization with 5,500 members, faced a critical challenge: how to provide immediate, accurate clinical information to nurses at the point of care. With the complexity of infusion therapy and the evolution of best practices, nurses needed a reliable way to access standards quickly, especially when at a patient's bedside.

The Solution

In early 2024, INS partnered with Betty to launch Ivy, an AI-powered knowledge assistant tailored to the needs of infusion nurses. Ivy allows nurses to ask clinical questions using natural language — just as they would ask a colleague — and instantly receive accurate answers based on INS Standards of Practice.

"This is something that our Members have been looking for for a long time... the ability to research and have answers at their fingertips when they're bedside."

— Maria Connors, MBA, CAE, Chief Operating Officer, INS

Impact on Membership

  • Improved Access to Information: Members now have 24/7 access to standards and practice recommendations.
  • Enhanced Confidence: Nurses can quickly verify practice and protocols, increasing their confidence in delivering care.
  • Time Savings: Instead of searching through documents, members get instant answers to their questions.

Impact on the Organization

  • Efficient Resource Allocation: Ivy handles a high volume of inquiries that would typically require significant staff time.
  • Data-Driven Insights: User queries provide valuable information about member needs and interests.
  • Targeted Content Development: INS can now tailor its educational offerings based on the most frequent and pressing member questions.
  • Competitive Advantage: By offering cutting-edge AI support, INS differentiates itself in the professional association landscape.
  • Non-Member Outreach: The limited-access version of Ivy for non-members serves as a powerful marketing tool, showcasing the value of INS membership.

"Through the way they're asking questions, we are finding out what their issues are... We send so many surveys to try to figure out what members are interested in, but there's survey fatigue... And this is a different way of getting that information."

— Maria Connors, MBA, CAE, Chief Operating Officer, INS

Looking Ahead

Building on the success of Ivy, INS is focusing on expanding user adoption, developing user education materials, refining content based on user query analysis, implementing real-time data analytics, and exploring strategies to convert non-member users into full members.

See what Betty can do with your Association knowledge.

Book a 22-minute call and we'll build a live demo using your association's own content.

Book a Call →