Book a Demo

Trade Association | Logistics & Trade

Delivering Real-Time Policy Updates: How CIFFA Keeps Members Informed with Ask Ruth

2,111
Questions Answered
725
Unique Users
30
Days to Results

The Challenge

As global logistics regulations shift at record speed, CIFFA needed a way to keep its members informed without overwhelming their internal team. Weekly customs notices, tariff changes, and policy updates were becoming more difficult to communicate quickly and clearly. The challenges included rapidly changing trade regulations and policies, staff time tied up answering repetitive questions, and the need to provide members with timely, trusted updates.

The Solution

CIFFA partnered with Betty to build Ask Ruth, a 24/7 AI assistant trained on CIFFA's content and updated with the latest customs notices, regulatory changes, and tariff updates. The tool allows members to ask specific trade and logistics questions and receive immediate, easy-to-understand answers.

"Ask Ruth has helped us share time-sensitive updates with our members in real time. We've been able to add new policy and customs information, without putting more work on our staff."

— Bruce Rodgers, Executive Director, CIFFA

About Ask Ruth

  • Ask Ruth is updated with critical regulatory updates
  • Members receive instant, reliable answers to complex questions
  • CIFFA staff have seen a reduction in time spent on support inquiries
  • Member confidence has increased during a difficult-to-navigate policy environment

Ask Ruth is more than a chatbot — it's a dynamic training and communication tool. As new customs updates are released, they are seamlessly integrated into the assistant, making it a living knowledge base that evolves with the industry.

See what Betty can do with your Association knowledge.

Book a 22-minute call and we'll build a live demo using your association's own content.

Book a Call →