Stop making members hunt for answers. Let them ask Betty.

Betty turns your association's content into instant, conversational guidance for your members.

Book a Demo → See Betty in Action

Trusted by 150+ associations in North America, UK and Asia-Pacific

96%

Member Participation

MSTA

35%

Support Ticket Drop

NSTA

10,000+

Conversations in One Year

ISA

4,371

Questions in 45 Days

AIHS

There's a better way to serve your members

The old model buries answers in menus, PDFs, and ticket queues. Betty puts knowledge at your members' fingertips.

⚠️ The Old Way

✕ Members navigate complex menus and dropdowns to find information
✕ Search bars return hundreds of irrelevant results from outdated content
✕ Critical knowledge is locked inside PDFs, slide decks, and archived webinars
✕ Staff spend hours answering the same questions via email and phone

✨ The Betty Way

✓ Members ask questions in plain language and get instant, accurate answers
✓ Every response is grounded in your association's own vetted content
✓ Knowledge from every format is unified into one conversational interface
✓ Staff are freed to focus on high-value work while Betty handles routine inquiries

Built for Trust. Designed for Associations.

Betty is built with the safety, privacy, and governance standards that associations require.

📖

Trusted Knowledge Assistant

Turn your entire content library into an AI-powered knowledge base that answers member questions in seconds, grounded in your own content.

💬

Prompt-First Member Experience

Replace traditional navigation with a conversational interface. Members ask questions instead of hunting through menus.

🔎

Intent-Based Search

Go beyond keyword matching. Betty matches member intent to your content and delivers the right answer, not just a list of links.

🎨

White-Label Branding

Give your AI assistant a name, personality, and visual identity that matches your association's brand. Betty becomes yours.

📊

Impactful Insights

See what members are thinking, not just searching, and report on the impact from Betty's INSIGHTS portal in real time.

🌎

Multilingual Support

Serve a global membership. Betty responds in the language your members speak, powered by your content in any language.

Association Intelligence. Real Insights. Measurable Impact.

Betty doesn't just answer questions — it builds a smarter association through connections, data, and signals that drive real outcomes.

96% member participation in advocacy campaigns

11,654 questions answered

482 daily users

$7K annual savings replacing a third-party tool

"Being able to generate 1-to-1 personalized content in this type of campaign is priceless."
Kara Potter, Digital Strategist, MSTA

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4,000+ unique users

19,334 conversations/year

98% content coverage across standards & membership

88 avg daily questions answered in 9+ languages

"I keep hearing "This is the best thing that ISA has done in years!""
Jason Wampler, Managing Director of IT, ISA

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3,129 unique users · 4,371 questions in 45 days

95% content coverage across 10,000+ safety page

50 avg daily questions surfacing real member needs

"This tool is going to be a massive asset to my everyday work."
AIHS Member

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Stop making members hunt for answers. Let them ask Betty.

There's a better way to serve your members

⚠️ The Old Way

✨ The Betty Way

Built for Trust. Designed for Associations.

Trusted Knowledge Assistant

Prompt-First Member Experience

Intent-Based Search

White-Label Branding

Impactful Insights

Multilingual Support

Association Intelligence. Real Insights. Measurable Impact.

MSTA - Tillie

ISA — Mimo

AIHS — SPARK

See what Betty can do with your Association knowledge.