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Built for Associations, by People Who Understand Them

150+ associations across North America, the UK, and Asia-Pacific

Our Story

Every association sits on a goldmine of content — standards, research, policy guidance, and decades of institutional expertise. But too often, that knowledge is locked in PDFs, buried in menus, or siloed across departments. We saw a gap: generic AI tools couldn't serve associations because they didn't understand the trust, specificity, and mission that membership organizations demand.

Betty was born from that insight. We built the first AI knowledge assistant designed from day one for associations — grounded in your content, branded to your organization, and governed by your rules. Our singular focus since launch: help associations unlock what they already have, for the people who need it most.

Our Mission

Help every association unlock the full value of their content for members, staff, and volunteers — through AI that is responsible, effective, and association-native.

The Team Behind Betty

Association technologists, product builders, and customer advocates working to make AI accessible for every membership organization.
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Rob Barnes, CAE

Chief Executive Officer

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Dray McFarlane

Chief Technology Officer

Thomas Altman-headshot

Thomas Atlman

Chief Innovation officer

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Johanna Byrne

Chief Operating Officer

In the Media

Podcast Appearance

Discussing how associations are adopting AI knowledge assistants to serve members better.

Engaging in the Next

Exploring the future of prompt-first discovery and how associations are replacing traditional site search.

Association Strong

How AI-powered knowledge access is changing the way associations deliver value to their members.

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