---
title: "How ISA Built Mimo: Automation Standards in 9 Languages | Betty"
description: How ISA built Mimo with Betty to make automation standards easier to access — 10,000+ conversations, 9+ languages, $19K membership revenue. Full case study.
---

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Professional Society | Automation & Standards

# The Story of Mimo: How ISA Improved Content Accessibility Through AI

![ISA, Mimo](https://meetbetty.ai/hubfs/Customer%20Betty%20Images/ISA%2c%20Mimo.png)

10,000+

Conversations in First Year

9+

Languages Supported

$19k

Membership Revenue

13

Memberships Sold

## The Challenge

The International Society of Automation (ISA) faced four key challenges: making their extensive content more accessible to members, enhancing their website functionality, leveraging emerging AI technologies effectively, and balancing innovation with concerns about new AI technology.

## Finding a Solution

ISA partnered with Betty to create Mimo, a custom AI-powered knowledge assistant trained on ISA's technical papers, standards, books, and InTech Magazine articles. By partnering with Betty, ISA launched Mimo in less than six months, giving members and non-members across the globe access to ISA's wealth of knowledge.

> "Since the launch, we've been hearing nothing but "Oh my gosh, this is the best thing that ISA has done in years!""
> 
> — Jason Wampler, Managing Director of IT, ISA

## Key Elements of Success

- **Cross-Functional Team:** Directors of sponsorships, governance, strategic engagement, membership, and IT, plus a board liaison to ensure alignment.
- **Focused Training:** A narrow content focus allowed quick completion of directed testing, resulting in a highly competent tool.
- **Security and Access Control:** ISA created member and non-member versions of Mimo, ensuring proprietary content is reserved for members.
- **Branding and Communications:** The team named their tool Mimo and designed a mascot character that is broadly used as part of the ISA brand.
- **Agile Approach:** The team focused on achieving a minimum viable product quickly and then refining based on feedback.

## Early Results

- **Enhanced Content Accessibility:** Over 3,800 inquiries in the first 30 days across both member and non-member instances.
- **Multilingual Support:** Mimo delivered information in eight languages in the first 30 days — English, Spanish, Portuguese, French, Vietnamese, Chinese, Japanese, and Persian.
- **Improved Member Experience:** Overwhelmingly positive feedback, with users praising Mimo's ability to provide detailed, accurate responses to complex technical inquiries.
- **Board Satisfaction:** The project successfully met the board's mandate to leverage AI and enhance content accessibility.
- **Membership Revenue:** Sold 13 memberships generating $19K in the first 4 months, with ~20% of non-member interactions leading to the Join ISA page.

> "Our Members are not just English speaking... They are now able to interact with the content in their native language first."
> 
> — Jason Wampler, Managing Director of IT, ISA

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Book a 22-minute call and we'll build a live demo using your association's own content.

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