Data should clarify, not confuse. Too often, dashboards end up as walls of charts that make it harder, not easier, to see what matters. We set out to change that with Betty’s administrator portal. The goal was simple: help associations make sense of member engagement in a way that is actionable and trustworthy.
We have rolled out updates that make the story behind the data clear. This blog unpacks what those changes mean, why they matter, and how associations can use them to guide decisions.
The principle behind every change is the same: the right insights are the ones that lead to better actions. That is the lens we applied in building Betty’s dashboard, and it is the same lens we encourage for interpreting the results.
The difference is important. A flat number is descriptive. A trend is directional. Associations do not just want to know how many conversations happened last week. They want to know if engagement is rising in response to a new initiative, or falling off after a campaign ends. That trajectory is the decision-making insight.
We also made changes to categorical breakdowns. Betty now reports the types of questions members ask most often, grouped by theme. Instead of scrolling through chat logs, administrators can immediately see whether members are primarily looking for event details, policy updates, or educational resources. This makes it easier to align content strategy with member demand.
Raw data rarely speaks for itself. Context is what makes the difference between noise and signal. That is why Betty’s dashboard emphasizes contextual reporting, showing engagement in relation to organizational activity.
For example, when an association launches a new training program, Betty can highlight whether related member questions are spiking. This gives administrators a way to measure impact in real time. Did the initiative drive more engagement? Are there recurring points of confusion? Is the new content being discovered organically?
By tying engagement metrics to organizational context, Betty turns numbers into a feedback loop. Each data point is not just a fact about the past. It is a clue about what to do next.
One of the most valuable aspects of Betty’s reporting is surfacing unmet needs.
When members ask questions that Betty cannot yet answer, the dashboard flags them. These are not failures. They are opportunities. Each unanswered question points to a gap in available knowledge or a place where additional content could add value. Over time, these patterns reveal what members want most, often before formal surveys or feedback forms capture it.
This is where Betty’s design philosophy comes through. Every interaction is feedback. By capturing that feedback in the dashboard, we make it easier for associations to respond, adapt, and continually improve the member experience.
With these updates, Betty’s administrator dashboard is not just a reporting tool. It is a roadmap. The data points to where members are engaging, where they are not, and where new opportunities lie.
For associations, the key is to treat these insights not as static reports but as part of a cycle:
The organizations that follow this cycle are the ones that turn engagement into ROI. Betty is designed to make that cycle easy, not by overwhelming administrators with data but by surfacing the insights that matter most.
Dashboards should not be about more numbers. They should be about better decisions. Betty’s updated reporting brings clarity to engagement data, highlights actionable insights, and helps associations turn every interaction into an opportunity for value.
That is how Betty reports valuable insights: by showing not just what happened, but what to do next.