As the new sales manager for Betty, I have found myself in a unique position. With six years of experience working with associations under my belt, I thought I knew the industry inside and out. But these past three months have been an eye-opening journey – in this role with Betty, I’ve developed an entirely new understanding of the challenges associations face managing content and making it accessible and usable to members and the opportunity presented through artificial intelligence.
When I first joined Betty, I'll admit I was skeptical. Artificial intelligence...for associations? It seemed like a solution in search of a problem. After all, I'd been working with associations for years, and nobody had ever mentioned struggling with content discovery.
How wrong I was.
In my first few weeks, as I dove into learning about AI and its applications, I started to see the potential. But it wasn't until I began having in-depth conversations with association professionals and our customers that I truly understood the magnitude of the problem we were solving.
In my first month of sales calls, I heard the same story over and over: Associations have vast repositories of valuable content - journals, webinars, conference proceedings, member directories, and more. But members are struggling to find what they needed when they needed it.
One conversation stands out in my mind. A director of membership at a large medical association told me, "We have all this incredible content available to our members, but it might as well be invisible if our members can't easily find it."
In that conversation, I realized - content discovery wasn't just a minor inconvenience - it was a critical issue affecting member satisfaction, engagement, and ultimately, the perceived value of association membership.
This is what makes me passionate about what we're doing at Betty. Our AI-powered knowledge assistant is more than just a cool piece of technology - it's a game-changer for associations and their members.
In my conversations with association professionals, I've heard numerous examples of how Betty AI could transform their operations:
Through these stories, I’ve come to realize we are not just selling a product - we're offering a solution that can significantly enhance the member experience and the overall value of association membership.
Of course, I've also encountered skepticism - the same skepticism I initially had about AI in the association space. Common concerns include data privacy, accuracy of results, and the fear of AI replacing human roles. Addressing these concerns has become a crucial part of my role. Here are a few notes worth sharing:
As I look to the future, I'm incredibly excited about the potential of Betty and the opportunity for associations. We're not just helping associations manage their content more effectively - we're fundamentally changing how members interact with that content. In doing so, associations will see:
What started as a new job selling an AI tool has become a personal mission. Every day, I'm driven by the knowledge that we're helping associations better serve their members and fulfill their missions.
To my fellow association professionals: If you're facing content discovery challenges, know that you're not alone, and that solutions exist. I'd love to chat with you about how Betty can transform your members' experience and revolutionize your content management.
After all, your valuable content deserves to be found, used, and appreciated. Let's work together to make that happen.