Working closely with associations of all sizes, I’ve seen a remarkable shift in how organizations are leveraging AI to better serve their members, streamline operations, and unlock new opportunities. At Betty, we’ve been fortunate to partner with forward-thinking teams who are reimagining what’s possible—using AI to solve long-standing challenges and create scalable, personalized member experiences.
Enhancing Member Engagement and Advocacy
Associations like the Missouri State Teachers Association (MSTA) are using AI to drive personalized engagement. For example, MSTA integrated Betty’s Tillie AI assistant with PropFuel to boost advocacy campaign engagement. By delivering tailored messages to members, they saw a 96% participation rate in legislative action campaigns—saving $7,000 annually while increasing advocacy engagement by 80%. AI-powered tools help ensure that every communication is relevant and impactful, prompting action when it matters most.
Streamlining Operations and Reducing Staff Workload
AI isn’t just improving communication; it’s also streamlining operations. The Infusion Nurses Society (INS), for example, faced the challenge of delivering immediate, reliable clinical information to nurses at the point of care. They turned to Ivy, an AI assistant powered by Betty, which provided 24/7 access to clinical standards, improving both efficiency and nurse confidence. By automating responses to common queries, INS also saved considerable time that would have otherwise been spent by staff answering repetitive questions.
In the rapidly changing logistics and trade sectors, staying up-to-date with regulatory shifts is critical. The Canadian International Freight Forwarders Association (CIFFA) partnered with Betty to create Ask Ruth, an AI assistant that keeps members informed of customs and tariff updates. In its first 30 days, Ask Ruth answered over 2,100 questions, helping CIFFA staff save time while empowering members with up-to-date information that keeps them compliant and confident.
AI also enables associations to collect and analyze member data, offering insights that help shape future products and services. By examining member queries, INS, for instance, is able to identify emerging issues and tailor their educational content to meet the needs of their members. This data-driven approach ensures that every new resource or service is as relevant and valuable as possible.
The success stories from MSTA, INS, and CIFFA highlight just how transformative AI can be for associations, from improving engagement to optimizing internal processes. Moving forward, associations will continue to harness the power of AI to not only meet the evolving needs of their members but also to redefine how they operate, grow, and innovate.
At Betty, we’re proud to be at the forefront of this shift. Our AI solutions are designed to make associations more efficient, data-driven, and member-focused. If you're interested in learning how Betty can support your organization’s goals, book a demo today or reach out to me directly.