Betty's Blog

Rethinking Tech for the Long Term

Written by Betty | Jun 27, 2025 11:00:00 AM

You can’t build the future on outdated systems.

For many associations, legacy technology isn’t just clunky—it’s actively holding back innovation. If your tech stack wasn’t designed to support your current goals (let alone future ones), it’s time for a rethink.


Step 1: Align Your Tech to Your Strategy

Start by asking:

  • What are the top 3 strategic goals for our association right now?

  • Which tools directly support those goals?

  • Which ones are slowing us down?

Every platform, system, and vendor should have a clear purpose—and measurable impact.


Step 2: Take a Hard Look at Your Vendors

It’s not just about features—it’s about fit. Ask yourself:

  • Does this vendor understand association needs?

  • Can this platform integrate with others we use?

  • Are we locked into a tool that limits flexibility or visibility?

Scalability, integration, and support for evolving member expectations should be non-negotiable.


Step 3: Budget for Innovation, Not Just Maintenance

Innovation doesn’t mean chasing every new tool. But it does require room to experiment.

  • Reallocate budget from underperforming platforms to pilot programs.\n- Invest in tools with strong APIs and long-term potential.\n- Include staff training in your budget—it’s part of the tech investment.

A smart tech stack isn’t about shiny software. It’s about creating a connected, member-centric ecosystem.



Final Takeaway

 

The right tech stack won’t solve every problem—but the wrong one will prevent progress.

Future-ready associations are the ones planning now—cleaning up systems, aligning tools to strategy, and carving out space for smart, scalable innovation.

 
This blog is part of a special series recapping insights from the 2025 MMC+Tech Conference, hosted by ASAE. Each post distills key takeaways from sessions focused on marketing, membership, communications, and technology—helping association professionals turn conference conversations into real-world action.