When Water Professionals International (WPI) set out to improve how they served both members and certification applicants, they didn’t just modernize their branding—they gave it personality. Enter WooPI, their AI-powered knowledge assistant built with Betty.
Named in a clever nod to WPI’s initials (W‑P‑I), WooPI represents a playful yet powerful extension of their rebrand. But more importantly, WooPI is streamlining access to certification resources, easing staff workloads, and helping WPI fulfill its mission of empowering the global water workforce.
“We have a pretty complex business model… some people needed to find X, some people needed to find Y on our website, and it was proving difficult… WooPI pulls all of the data together.”
Before WooPI, WPI’s team was fielding a flood of questions—many of which had answers already on their website but were buried too deep to be useful.
Now, WooPI fills that gap.
“It’s really provided a resource for our members and our applicants… to get those quick answers where they don’t have to pick up the phone and call us.”
One standout use case? Helping members navigate WPI’s notoriously complex “plant point rating system.”
“It seems to be impossible to find, and people have a really hard time understanding how to fill it out… So [WooPI] pulls that document for them and gives guidance on how to use it.”
WPI operates with just nine staff members—each with deep subject matter knowledge but limited overlap. With Haley recently out on maternity leave, WooPI played a key role in knowledge continuity.
“It made me feel better going on leave… There is a resource that can point this team in the right direction.”
Internally, WooPI is also helping with:
Drafting proposals for new members and sponsors
Keeping language consistent across departments
Answering questions tied to internal SOPs
Speeding up onboarding for new staff
“We’re building an internal WooPI based on internal documents and SOPs… It’s already helping a newer staff member get quick answers and definitions.”
WPI isn’t stopping with just one version of WooPI.
A Board-specific version is in the works, with access to policies, bylaws, and governance documents
A certification and exam team instance will support exam development, referencing the style guide and approved content sources
“We typically do a big three-hour training before the exam development process… We’re excited to see how we can use WooPI to reduce that time.”
WooPI may be the most visible face of AI at WPI, but the team’s use of AI tools goes much deeper. From a CEO bot trained on HR policies to a proofreading assistant that writes in WPI’s tone, every team member is experimenting.
“You could ask every one of our staff members how they’re using AI, and they would probably give you a completely different answer—which is great.”
And the cultural shift is clear:
“One of the most common phrases from our CEO currently is: ‘Have you asked ChatGPT?’”
If there’s one piece of advice Haley would give to others considering an AI assistant, it’s this:
“Don’t be afraid to play and try different things… It helped our staff learn how it worked, but also where gaps were and what documents we needed to create.”
AI doesn’t replace human input—it accelerates impact.
“Just because you put something into an AI doesn’t mean it has to be the only thing you use… It’s a great tool to save you the prep work and the time.”
For WPI, WooPI isn’t just a water-themed mascot. She’s a digital teammate, a customer service aid, and an internal productivity powerhouse. And with new instances in development for the board and certification teams, WooPI is just getting started.
“How can we use Betty—or in our case, WooPI—to help us accomplish our goals and better serve our members?”