---
title: How NSTA Used Atom to Achieve 35% Drop in Support Tickets | Betty
description: "How NSTA built Atom with Betty to relieve member support: 35% ticket drop, 2,000+ questions answered, and under-5-second response times. Full case study."
---

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Professional Association | Education & Science

# AI Assistant Transforming Member Support at NSTA

![NSTA, Atom](https://meetbetty.ai/hubfs/Customer%20Betty%20Images/NSTA%2c%20Atom.png)

35%

Support Ticket Drop

2,000+

Questions Answered

\<5s

Answer Time

4

Memberships Sold

## The Challenge

The National Science Teachers Association (NSTA) needed a scalable way to support members around the clock without adding headcount. Members frequently needed help with account support, lesson plans, conference information, and science questions — and staff couldn't keep up with the volume.

## The Solution

NSTA partnered with Betty to launch Atom, an AI-powered knowledge assistant that provides instant, 24/7 answers to member questions. Atom delivers answers in under 5 seconds, eliminating the wait for traditional member support responses.

## Results

- **35% support ticket drop in first 3 months** (Zendesk): April YOY -33%, May YOY -37%, June YOY -8.4%, July YOY -2.5%
- **2,000+ questions answered** in the first few months across account support, lesson plans, conferences, and science questions
- **Decrease in Contact Us page traffic:** Members get the help they need without escalating
- **4 memberships sold by Atom:** Prompting public users to become members
- **Answers in under 5 seconds, 24/7:** No more waiting for member support response

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