Trade Association | Fire Protection
Scaling Fire Protection Expertise with AI: Chat EOD Brings Instant Technical Guidance to NFSA Members
The Challenge
The National Fire Sprinkler Association (NFSA), dedicated to protecting lives and property through fire sprinkler advocacy, faced a critical challenge: providing fast, accurate technical guidance to professionals in the field. Historically, deep knowledge of codes and standards was concentrated among senior engineers and large firms, leaving smaller contractors, field technicians, and international members at a disadvantage.
The Solution
To remove those barriers, NFSA partnered with Betty to launch Chat EOD (Expert of the Day), an AI-powered assistant delivering 24/7, conversational access to trusted fire sprinkler expertise. A fire protection contractor can interpret a code requirement while working on a jobsite by asking Chat EOD a technical question using natural language — whether on a computer, tablet, or mobile device — and Chat EOD instantly provides an accurate, structured explanation based on NFSA codes and standards.
"Betty allowed us to take our years of technical resources and create a customized AI assistant. We looked at doing this with other tools like Microsoft Azure, but the technical skills needed to get one of those launched were significant. Betty eliminated all of those needs and added a layer of outstanding customer service."
— Michael Wilson, Marketing Manager, NFSA
Impact on Membership
- Improved Access to Expertise: Members now have 24/7 access to fire sprinkler codes, standards, and technical guidance, regardless of location or experience level.
- Expanded Accessibility Across Languages and Regions: Chat EOD's multilingual capabilities allow international professionals to ask questions in their preferred language.
- Increased Confidence and Efficiency: By translating complex technical standards into clear explanations, Chat EOD empowers professionals to make informed decisions more quickly.
- Scaled Technical Support Beyond Staff Capacity: Chat EOD expands NFSA's ability to provide technical support beyond traditional one-to-one staff responses.
Impact on the Organization
- Increased Member Engagement: NFSA set a goal of 20,000 questions in the first year — and exceeded it with more than 23,500 questions submitted.
- Strengthened Member Value and ROI: Every Chat EOD interaction is measurable, providing clear evidence of member engagement and tangible value.
- Positioned NFSA as an Industry Innovator: By implementing one of the first AI-powered technical advisory tools in fire protection, NFSA reinforced its leadership role.
- Democratized Access to Critical Safety Knowledge: Chat EOD ensures technical expertise is available to all members — not just those with direct access to engineers or large technical teams.
"Betty has represented one of the first opportunities to get in front of our members with a very real and tangible benefit. We deal with highly technical companies and Chat EOD has been incredible. The feedback has all been off the charts with positivity from members for creating this awesome resource."
— Michael Joanis, COO, NFSA
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