---
title: How AAEP Used Ollie to Serve 9,000+ Members with AI | Betty
description: See how the American Association of Equine Practitioners built Ollie with Betty — an AI assistant that reached 2,880+ users, achieved 97–98% content coverage, and serves both the public and members without exposing proprietary content.
---

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Professional Association | Education

# How AAEP Used Ollie to Serve 9,000+ Members

![AAEP-Ollie-Bot\_Full-body-2048x2048](https://meetbetty.ai/hubfs/AAEP-Ollie-Bot_Full-body-2048x2048.png)

4,600+

Conversations

97-98%

Content Coverage

2,880+

Users

Multi

Languages

9,000+

Members Served

## **The Challenge**

The American Association of Equine Practitioners (AAEP) represents more than 9,000 equine veterinarians and veterinary students and sits on a deep library of clinical guidelines, scientific papers, position statements, and decades of convention proceedings. The problem was not a lack of content. It was access.

With 15,000+ unique website visitors a month, two very different audiences were trying to find answers in the same place. Veterinarians needed fast, reliable clinical guidance. Horse owners and the public needed plain-language help. Traditional site search returned links and left people to dig. AAEP wanted something that could **complement site search and actually answer the question**, while still protecting members-only content.

## **The Solution**

AAEP partnered with Betty to launch **Ollie** (“Ask Ollie”) in August 2025, an AI knowledge assistant grounded in AAEP's trusted content. Rather than build one generic bot, AAEP mirrored the access model already built into their website: **a public-facing Ollie for open content and a member-login Ollie for the full clinical library.**

Ollie respects each resource's open-access vs members-only designation, so the same assistant serves horse owners and the public without ever exposing proprietary member content. Open resources like vaccination guidelines stay available to everyone; convention proceedings and clinical papers stay behind the member login. Every public answer invites the user to log in or join AAEP for the full scope.

 

> "We already had a clear line on our site between what's open to everyone and what's a member benefit, so building a public Ollie and a member Ollie just made sense. It protects our proprietary content while still helping the horse-owning public."
> 
> — Sally J. Baker, Director of Marketing and Public Relations, AAEP

## **Key Elements of Success**

- **Dual-instance architecture.** Public and member versions mirror the website's existing access rules, so Ollie reinforces membership value instead of giving it away.
- **Trusted, grounded answers.** Ollie answers from AAEP's own guidelines, papers, and position statements, supporting AAEP's #1 priority: give correct information.
- **A real launch, not a quiet release.** AAEP promoted Ollie from August through December, including an animated “talking Ollie” video at their annual convention, plus an on-site banner and consistent member communications.
- **Built-in conversion prompts.** Public answers consistently invite non-members to log in or join AAEP for full access.
- **4,600+ conversations** and **2,880+ users** across the public and member instances since launch.
- **97–98% content coverage**, meaning Ollie can answer the overwhelming majority of questions directly from AAEP content.
- Members return and ask **multiple follow-up questions**, refining and going deeper rather than bouncing after one answer.
- **Public users** (horse owners and prospects) ask quick, practical questions, vaccination protocols, parasite control, treating a condition, or validating what their vet advised, and frequently ask about membership.
- **Members** (vets and students) go deep on clinical and practice-management topics like PPID/Cushings, HYPP, PSSM2, colic management, and foal care, and even use Ollie to draft client-education content.
- AAEP's most-accessed open resource is its **vaccination guidelines**; on the member side, the **updated internal parasite control guidelines** lead, signaling exactly what the field is searching for.
- Driving continued adoption across the membership and the public.
- Better serving international members by promoting Ollie's multilingual ability (non-English questions are already appearing).
- Using Ollie's usage data to close content gaps and guide programming.

## **The Results**

In its first months live, Ollie became a genuinely used resource across both audiences, and a clear window into what AAEP's community actually needs.

**Strong, sustained adoption**

**Two audiences, two clear behaviors**

**A content strategy engine**

Ollie doubles as a “canary in the coal mine.” When it can't fully answer something, AAEP sees a content gap to fill. Usage patterns now inform both member programming and public content decisions, and validate that the right information is live and findable on the site.

*Ollie is like our canary in the coal mine. If it can't answer something, that tells us exactly where we have a content gap to fill. It's been incredibly useful for guiding both our member programming and our public content.*

Sally J. Baker, Director of Marketing and Public Relations, AAEP

## **Looking Ahead**

AAEP's focus over the next year is growth in utilization and stronger content discoverability. 

- Driving continued adoption across the membership and the public.
- Better serving international members by promoting Ollie's multilingual ability (non-English questions are already appearing).
- Using Ollie's usage data to close content gaps and guide programming.

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